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Stella Rising Blog

Retail

Infographic: Wooing the Luxury Consumer

With Q4 imminent, one key group of consumers that brands will target are those interested in luxury goods and experiences. Accordingly, understanding...
By Elizabeth McHugh
Retail

Infographic: E-Comm + Moms: How Women Are Shopping

For the second year running, we are unveiling research from our proprietary community on how moms are shopping. This critical consumer holds enormous...
By Elizabeth McHugh
Media

Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...
By Elizabeth McHugh
Retail

Infographic: Preparing for 2019 Holiday Shopping

With Prime Day now a July fixture, brands are seeking to engage the increasing number of year-round holiday shoppers who shop this way, whether to...
By Elizabeth McHugh
Retail

Infographic: BOPIS Picks Up

While Walmart and Amazon’s battle over one-day shipping is grabbing headlines, other logistical solutions for consumers are gaining traction. Buy...
By Elizabeth McHugh
Digital

Expanding Sales with Borderless E-Commerce

The need for a “frictionless experience” dominates the priorities of e-commerce teams, with developers attempting to remove every conceivable barrier...
By Elizabeth McHugh
Retail

Infographic: Understanding the Toy Marketplace with Glimmer

In 2017, after twenty years of decline, Toys “R” Us filed for the third largest bankruptcy ever. With this massive marketplace change in mind, we...
By Elizabeth McHugh
Amazon

Amazon Alert: One Vendor Coming Soon?

With a quick shift to a new selling model, Amazon has again evinced its dominance over brands in the marketplace. Just last week thousands of vendors...
By Elizabeth McHugh
Beauty

Big Box Beauty Battle— Walmart vs. Target

We asked women on Glimmer, our influencer network, about how and where they shop for beauty, and found that 51% learn about new beauty and personal...
By Marlea Clark

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