Stella Rising Blog

Holiday 2020: How is GenC Shopping and Feeling this Season?

“GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month of...

Infographic: Better Understand Boomers

Ok brands, time to wise up to Boomers. We have addressed Gen Z and Millennials, and while those generations hold tremendous influence in our...

Infographic: Grocery During COVID-19: A Wild Ride Toward the Future

From a revenue perspective, the pandemic will be a boon for many food and beverage brands. Yet that does not mean that the new normal will be easy...

Infographic: Gen Z | Growing Up, Staying In

While more than half of Gen Zers still live with their parents, this generation already holds major influence in our economy and in the future of...

An Update on GenC: The Consumer with New Priorities

In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and lastingly—influenced by Coronavirus.” Now several...

Update: How to Approach E-Commerce and Customer Acquisition

During normal times in business, customer acquisition is the top priority of CMOs, per Nielsen. Under the current conditions resulting from COVID-19,...

Infographic: Intimate Apparel in the U.S.

Athleisure has now transitioned into leisurée, a term aptly coined by Michelle Cordeiro Grant, Founder and CEO of intimate apparel brand Lively....

Recapping BFCM on Amazon: Strategy Highlights and Success Metrics

Between a shorter holiday shopping season and trade headwinds, Black Friday and Cyber Monday 2019 offered respite for retailers. Full weekend sales...

Rising Star Report: Driving Revenue Growth Through Effective Lead Generation

1000% ROI for luxury client with 24% increase in revenue YoY 23% increase in revenue for a healthcare client on a 24% budget decrease 98.4% increase...