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Stella Rising Blog

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“GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of eve...

| | 2 MIN READ

Ok brands, time to wise up to Boomers. We have addressed Gen Z and Millennials, and while those gene...

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From a revenue perspective, the pandemic will be a boon for many food and beverage brands. Yet that ...

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While more than half of Gen Zers still live with their parents, this generation already holds major ...

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In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and la...

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During normal times in business, customer acquisition is the top priority of CMOs, per Nielsen. Unde...

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Athleisure has now transitioned into leisurée, a term aptly coined by Michelle Cordeiro Grant, Found...

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Between a shorter holiday shopping season and trade headwinds, Black Friday and Cyber Monday 2019 of...

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1000% ROI for luxury client with 24% increase in revenue YoY 23% increase in revenue for a healthcar...

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