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    Retail

    Infographic: Gen Z | Growing Up, Staying In

    While more than half of Gen Zers still live with their parents, this generation already holds major influence in our economy and in the future of...
    By Elizabeth McHugh / 31 Jul 2020
    Digital

    An Update on GenC: The Consumer with New Priorities

    In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and lastingly—influenced by Coronavirus.” Now several...
    By Elizabeth McHugh / 25 Jun 2020
    Digital

    Update: How to Approach E-Commerce and Customer Acquisition

    During normal times in business, customer acquisition is the top priority of CMOs, per Nielsen. Under the current conditions resulting from COVID-19,...
    By Anthony Vespucci / 01 Apr 2020
    Retail

    Infographic: Intimate Apparel in the U.S.

    Athleisure has now transitioned into leisurée, a term aptly coined by Michelle Cordeiro Grant, Founder and CEO of intimate apparel brand Lively....
    By Elizabeth McHugh / 12 Dec 2019
    Amazon

    Recapping BFCM on Amazon: Strategy Highlights and Success Metrics

    Between a shorter holiday shopping season and trade headwinds, Black Friday and Cyber Monday 2019 offered respite for retailers. Full weekend sales...
    By Rina Yashayeva / 12 Dec 2019
    Digital

    Rising Star Report: Driving Revenue Growth Through Effective Lead Generation

    1000% ROI for luxury client with 24% increase in revenue YoY 23% increase in revenue for a healthcare client on a 24% budget decrease 98.4% increase...
    By Elizabeth McHugh / 18 Oct 2019
    Beauty

    Thought Leadership Mashup: Insights from Recent Beauty and Fashion Events in NYC

    The Stella Rising team recently attended Beauty Accelerate and the Glossy Forum: The Age of E-Commerce, both of which offered some strong insights...
    By Elizabeth McHugh / 18 Oct 2019
    Retail

    Why Brands Are Developing a Social Conscience

    The necessity for brands to be socially relevant—to stand for consumer ideals—has never been so crucial. This movement is expanding; as it does,...
    By Elizabeth McHugh / 04 Oct 2019
    Food & Beverage

    Infographic: In-Store Grocery Retailing

    When it comes to food, organic is in, snacking is on the rise, and retailers big and small are adapting to the way consumers wish to shop. But what...
    By Elizabeth McHugh / 03 Oct 2019

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