Stella Rising Blog

Infographic: Understanding the Toy Marketplace with Glimmer

In 2017, after twenty years of decline, Toys “R” Us filed for the third largest bankruptcy ever. With this massive marketplace change in mind, we...

Amazon Alert: One Vendor Coming Soon?

With a quick shift to a new selling model, Amazon has again evinced its dominance over brands in the marketplace. Just last week thousands of vendors...

Big Box Beauty Battle— Walmart vs. Target

We asked women on Glimmer, our influencer network, about how and where they shop for beauty, and found that 51% learn about new beauty and personal...

Infographic: Ulta vs. Sephora Path-to-Purchase

Despite endless disruption at retail, in-store beauty shopping isn't going away anytime soon. Knowing that the omnichannel beauty consumer is buying...

Handling Hazmat on Amazon for Sellers & Vendors

Have you submitted an ASIN to Amazon, uploaded descriptions and images, ensured sufficient inventory, only to learn that the product has not been...

Infographic: Click-to-Purchase Beauty

Brick-and-mortar shopping is still very much a thing, but online has quickly become a trusted destination for beauty consumers.

Amazon Strategy: What Beauty Brands Need to Know

It was obvious from the start of our second annual Stella Growth Forum, held recently in New York, that every beauty brand needs an Amazon strategy,...

Infographic: Holiday Shopping by the Numbers

‘Tis the season to spend, at least according to recent studies forecasting consumer plans for holiday shopping. 75% of consumers are confident in...

Infographic: The Clean Beauty Consumer

50% of consumers report buying more natural products than they did last year, but the meaning of “natural” is constantly being redefined—especially...