While Walmart and Amazon’s battle over one-day shipping is grabbing headlines, other logistical solutions for consumers are gaining traction. Buy Online Pick Up In Store (BOPIS) offers shoppers immediacy (in theory) and control while saving shipping costs and adding incremental sales for retailers. BOPIS lends convenience and offers another option, befitting the way consumers wish to shop. Usage for this service is high regardless of U.S. location, indicating that the opportunity is substantial. Furthermore, as we show below in the case of Target, BOPIS is helping to drive better bottom-line growth, a trend pleasing to investors.
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