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Stella Rising Blog

Beauty

New Research Backs Up the Boom in Beauty Influence

The rise of influencer marketing at once delighted and flummoxed CMOs. The lure of incredible visibility, a fresh form of persuasion, and engaging...
By Rich Zeldes
Social Media

Changes to Digital Privacy Finally Taking Effect: What's Coming for Consumers (And Advertisers)

In the wake of many data breaches and, of course, the Cambridge Analytica scandal, digital privacy is finally beginning to gain actionable momentum....
By Elizabeth McHugh
Beauty

Lush UK "Switches Up" Social Media

Lush, a British cosmetics brand known for ethical products and colorful bath bombs, surprised the digital world last week with its decision to quit...
By Elizabeth McHugh
Social Media

Instagram Checkout Launch Revolutionizes E-Commerce

Instagram, which started in 2011 as a simple photo-sharing app, has revolutionized engagement, branding, shopping, and entire industries. The latest...
By Elizabeth McHugh
Media

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad, compared...
By Marlea Clark
Beauty

The Beauty Consumer: Face Mask Feelings

With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram. Younger...
By Marlea Clark
Fashion

Infographic: Smartphones Power Up the E-Comm Mom

From how she’s searching to what she’s buying, our infographic takes a look at the relationship between mom and her smartphone shopping habits.
By Marlea Clark
Industry News

Will Instagram Win the Video Game with IGTV?

Instagram is the go-to social platform for consumers to see how a product looks or works without leaving their house to sample it themselves. Users...
By Marlea Clark
Social Media

5 Tips for Tip-Top Social Video

 
By Caroline Valenzano

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