Stella Rising Blog

Live Shopping: Where Authenticity Meets the Add-to-Cart Button

COMMERCE GETS ITS CLOSE UP Live shopping is not just the next shiny tactic in the digital playbook, it’s a seismic shift in how consumers engage,...

Meta's Incremental Attribution: Is It Worth The Buzz?

Coke or Pepsi? NSYNC or Backstreet Boys? Pineapple on pizza? Some debates will live on forever. For digital marketers, the Meta attribution...

Brand Safety in the Creator Economy: The New Rules

Influencer marketing continues to evolve—and so do the risks. In 2025, creators are more empowered than ever, and with that comes new challenges...

Paid Social x Generative AI Update: Powerful Tools for Brand Growth

Generative AI is reshaping the paid social marketing landscape—and fast. From creative automation to real-time optimization, what was once...

Influencer Marketing: Key Trends and Insights To Consider in 2025

Influencer partnerships have become an increasingly effective marketing tool. What began as brands cautiously partnering with social media...

TikTok One: The New Frontier of Creative Advertising

TikTok has recently introduced TikTok One, an all-in-one comprehensive creative platform that transforms how brands collaborate with creators,...

LinkedIn is Taking Over BusinessTok: Charting the Growth of LinkedIn

...and Why It Might Matter for Consumer Brands, Too TikTok’s 2018 launch jumpstarted the wave of short-form videos that are often both creative...

The Future of Customer Acquisition: Harnessing Social Commerce for Brand Growth

Social media hasn’t just changed shopping—it has rewritten the rules entirely. With billions scrolling and engaging daily, social platforms are...

Is TikTok Advertising Getting Easier? Understanding TikTok’s New Generative AI Offering

TikTok has launched a new AI-powered tool, called Smart+, which internal testing indicates can improve ROAS by 52%. Smart+ automates various tasks...