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    Digital

    Wellness Brands: A Meta Targeting Deprecation Hits in March 2022

    In December, Meta announced that they would deprecate some interest-based targeting options within their platform. While they framed the categories...
    By Sacha Mohabeer / 14 Feb 2022
    Digital

    Five Creative Ecommerce Tips for Facebook Ads

    Facebook advertising is tough to begin with; iOS14 and ever-evolving consumers have made successfully running ads on Facebook and Instagram even more...
    By Andrew Halfman / 08 Feb 2022
    Digital

    Social Commerce: An Introduction

    Remember when inputting credit card information online made us all paranoid about data theft? If you’re like most people, you have made hundreds of...
    By Andrew Halfman / 28 Jan 2022
    Social Media

    Paid Social: A Shifting Landscape

    Paid social media advertising is one of the most effective ways to gain quality traffic on any business or services website. The ability to drive...
    By Trey Sells / 12 Apr 2021
    Digital

    COVID, Consumers, and Influencers: An Evolved Relationship

    Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between lockdowns and health concerns, in-store browsing...
    By Elizabeth McHugh / 14 Sep 2020
    Digital

    Infographic: TikTok Surges in Quarantine

    TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the short-form video app has been a quarantine...
    By Elizabeth McHugh / 08 May 2020
    Digital

    TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

    Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a U.S....
    By Cara Tucker / 22 Nov 2019
    Digital

    Re-Assessing Brand Growth on Pinterest

    For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...
    By Elizabeth McHugh / 07 Nov 2019
    Social Media

    How and Why to Consider TikTok

    Instagram has eclipsed other social media platforms in recent years—at least, until this year. TikTok, which just had its first birthday, received...
    By Caroline Valenzano / 22 Aug 2019

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