Stella Rising Blog

Infographic: TikTok Surges in Quarantine

TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the short-form video app has been a quarantine...

TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a U.S....

Re-Assessing Brand Growth on Pinterest

For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...

How and Why to Consider TikTok

Instagram has eclipsed other social media platforms in recent years—at least, until this year. TikTok, which just had its first birthday, received...

New Research Backs Up the Boom in Beauty Influence

The rise of influencer marketing at once delighted and flummoxed CMOs. The lure of incredible visibility, a fresh form of persuasion, and engaging...

Changes to Digital Privacy Finally Taking Effect: What's Coming for Consumers (And Advertisers)

In the wake of many data breaches and, of course, theCambridge Analyticascandal, digital privacy is finally beginning to gain actionable momentum....

Lush UK "Switches Up" Social Media

Lush, a British cosmetics brand known for ethical products and colorful bath bombs, surprised the digital world last week with its decision to quit...

Instagram Checkout Launch Revolutionizes E-Commerce

Instagram, which started in 2011 as a simple photo-sharing app, has revolutionized engagement, branding, shopping, and entire industries. The latest...

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad, compared...