Stella Rising Blog

Google Chrome Cookie Deprecation: Mitigating Conversion Loss for Google Ads

Google Chrome Cookie Deprecation: Three Strategies to Mitigate Conversion Loss for Google Ads Cookie deprecation, long expected, is finally...

Using AI to Improve Paid Search Performance

Using AI in effective marketing strategies is not new; at Stella Rising, we have long been focused on the ideal balance of human touch and machine...

Collaborative Paid Search & Social: Maximizing the Two Together

All too often there is a disconnect between paid search and paid social efforts. This is problematic—paid search and paid social go together like...

The Bot Wars and Why It’s (Really) Time to Level Up Your Brand’s Bing Advertising

ChatGPT, the first AI chatbot accessible to the public, shocks and amazes its users by answering a wide range of questions using natural language...

Ecommerce Lessons from Q4: The Pandemic, the Election, and Dramatic Growth

Last year’s colossal brick and mortar sales declines are well known: businesses were forced to pivot to a heavy ecommerce strategy, sparking new...

Introduction to YouTube Advertising: What to Expect and Plan for

The new numbers around YouTube—sparked by an increase in watch time during the pandemic—are notable for brands looking to drive a stronger digital...

How Beauty Brands are Winning with Google: Event Insights

At Stella Rising, our strong relationship with Google helps clients win with platform opportunities and best-in-class practices. This week, Stella...

2020 Search Engine Marketing Trends to Consider

At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...

Infographic: Google Retail Summit Recap

At the beginning of 2019, our Director of SEM resolved to work smarter, with strong strategies that integrate with Google Smart Shopping Campaigns....