Stella Rising Blog

Holiday 2024 Unwrapped: Expectations and Connection Strategies

It’s a supercharged moment in the U.S.—and it’s coming off a year in which consumer sentiment has been mixed. Even so, consumer confidence has...

TikTok Search Ads are Officially Here

The not-so-best-kept secret in social commerce is official! TikTok has been a disruptive tour-de-force over the last few years. TikTok has: ...

Google’s Pivot on Third-Party Cookies: What It Means for Advertisers and the Open Web

Did you ever dunk your cookie in milk, only to let it get too soggy and fall apart, sinking into a milky abyss, like Jack slipping out of Rose’s...

Google Chrome Cookie Deprecation: Mitigating Conversion Loss for Google Ads

Google Chrome Cookie Deprecation: Three Strategies to Mitigate Conversion Loss for Google Ads Cookie deprecation, long expected, is finally...

Using AI to Improve Paid Search Performance

Using AI in effective marketing strategies is not new; at Stella Rising, we have long been focused on the ideal balance of human touch and machine...

Collaborative Paid Search & Social: Maximizing the Two Together

All too often there is a disconnect between paid search and paid social efforts. This is problematic—paid search and paid social go together like...

The Bot Wars and Why It’s (Really) Time to Level Up Your Brand’s Bing Advertising

ChatGPT, the first AI chatbot accessible to the public, shocks and amazes its users by answering a wide range of questions using natural language...

Ecommerce Lessons from Q4: The Pandemic, the Election, and Dramatic Growth

Last year’s colossal brick and mortar sales declines are well known: businesses were forced to pivot to a heavy ecommerce strategy, sparking new...

Introduction to YouTube Advertising: What to Expect and Plan for

The new numbers around YouTube—sparked by an increase in watch time during the pandemic—are notable for brands looking to drive a stronger digital...