Stella Rising Blog

SEO Will Stand the Test of Time: Why Organic Results Will Continue to Receive More Traffic than Paid Search Ads in the Future

If you ask any search professional about what an average Google SERP (search engine results page) might look like in the future—say, 10 or 20 years...

PPC Ad Copywriting: 6 Essential Steps

Creating compelling, action-driven ad copy is a must for any successful PPC campaign. While at times tedious, you will thank yourself for taking the...

Google AdWords Editor & Sale Countdown: Two Upgrades That Will Make Your Life A Bit Sweeter

As a newbie to the SEM field, managing multiple accounts on a daily basis and ensuring that client expectations are met can be difficult to say the...

How to Improve Quality Score in AdWords

In this article I will walk you through my process for improving Google's Quality Score for AdWords. I'll also share some tips and tricks for...

Paid Search Account Restructuring: A Checklist

Paid Search Account Restructuring: A Checklist How to Make Your Next PPC Account Restructure a Success Introduction Whether you’re working with...

Google "Not Provided" in Paid Search: Should We Panic?!

On April 9th Google announced that they would be “removing the query from the referrer on ad clicks originating from SSL searches on Google.com”,...

Mobile PPC Marketing 101: 4 Dos and Don’ts

. Photo by Rhys A. With the seemingly exponential growth of the mobile search market, it is becoming more and more apparent that the time to expand...

The 10-Minute Google AdWords Account Audit

photo by abbey*christine Monitoring PPC account performance can be one of the most time consuming aspects of paid search management…. but it...

How to Efficiently Manage Multiple PPC Budgets

If you are managing multiple PPC budgets across different accounts, you have most likely faced the frustration of missing your targeted spend level...