Stella Rising Blog

Understanding Google Analytics Attribution and Why Your Organic Landing Pages Might Be Inaccurate

While Google Analytics is an intuitive platform that can be leveraged by users with little analytics experience, it also offers many advanced tools...

Troubleshooting Google Analytics: 5 Common Tracking and Attribution Mistakes

Google Analytics is a tremendously popular, widely loved analytics platform used by small and large companies alike. While ample information exists...

SEO & SEM Takeaways from SMX East

SMX Takeaways

SEO Will Stand the Test of Time: Why Organic Results Will Continue to Receive More Traffic than Paid Search Ads in the Future

If you ask any search professional about what an average Google SERP (search engine results page) might look like in the future—say, 10 or 20 years...

5 Powerful SEO Ranking Factors in 2014

SEO has gone through a tremendous evolution in recent years, and 2014 has been no exception to this trend. Between Panda 4.0, Pigeon, Penguin 3.0,...

How Do You Measure SEO Competition When Conducting Keyword Research on a Large Set of Keywords?

Keyword research is arguably the most important part of the search engine optimization process. Without being able to select a group of highly...

What To Do When Google's Knowledge Graph Provides the Wrong Data About You or Your Business

Google's Knowledge Graph came into existence in May 2012 to help provide its users with a better search experience by answering the user's query...

Conductor's c3 Conference - Cutting Edge Search Marketing Tools, Techniques, and Discussion

The SEO department at Flying Point Digital was thrilled to have attended this year's c3 - Conductor Collaboration Conference, where some of the most...

5 Crucial SEO Features to Look For in an E-Commerce Platform

One of the most important steps in the process of setting up an online store is selecting the e-commerce platform that will best suit the needs of...