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    Digital Advertising Strategies: 2015 Global Insights [Infographic]

    There is no denying the power of digital advertising. We have seen the integration of ads with most of the world’s most popular platforms and...
    By Jared Cohen / 12 Nov 2015
    Paid Search

    SEO & SEM Takeaways from SMX East

    SMX Takeaways
    By Lily Ray / 07 Oct 2015
    Paid Search

    Google Releases New Ad Extension: Structured Snippets

    Structured snippets are a new, non-clickable ad extension recently released by Google early September 2015. The new ad extension allows advertisers...
    By Jessica Ortiz / 28 Sep 2015
    Paid Search

    PPC Mobile Search Trends 2015: An Analysis by Device

    Paid Search Device Trends: Understanding the Relationship between Computer, Mobile, and Tablet traffic In recent years the increased use of mobile...
    By Steven Carder / 17 Sep 2015
    Paid Search

    SEO Will Stand the Test of Time: Why Organic Results Will Continue to Receive More Traffic than Paid Search Ads in the Future

    If you ask any search professional about what an average Google SERP (search engine results page) might look like in the future—say, 10 or 20 years...
    By Lily Ray / 06 Aug 2015
    Media

    PPC Ad Copywriting: 6 Essential Steps

    Creating compelling, action-driven ad copy is a must for any successful PPC campaign. While at times tedious, you will thank yourself for taking the...
    By Jessica Ortiz / 17 Jul 2015
    Google

    Google AdWords Editor & Sale Countdown: Two Upgrades That Will Make Your Life A Bit Sweeter

    As a newbie to the SEM field, managing multiple accounts on a daily basis and ensuring that client expectations are met can be difficult to say the...
    By Jessica Ortiz / 16 Jan 2015
    Google

    How to Improve Quality Score in AdWords

    In this article I will walk you through my process for improving Google's Quality Score for AdWords.  I'll also share some tips and tricks for...
    By Matt Strietelmeier / 04 Dec 2014
    Paid Search

    Paid Search Account Restructuring: A Checklist

    Paid Search Account Restructuring: A Checklist How to Make Your Next PPC Account Restructure a Success Introduction Whether you’re working with...
    By Steven Carder / 21 Nov 2014

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