Stella Rising Blog

How Will Google's Removal of Sidebar Ads Affect PPC Strategy?

Written by Utsav Panchal and Matt Strietelmeier

PPC Excel Tips: Quick & Easy Tricks to Save You Time

Building campaigns? Analyzing data? Creating reports for clients? With so much to do, I am always looking for ways to save time and become more...

Digital Advertising Strategies: 2015 Global Insights [Infographic]

There is no denying the power of digital advertising. We have seen the integration of ads with most of the world’s most popular platforms and...

SEO & SEM Takeaways from SMX East

SMX Takeaways

Google Releases New Ad Extension: Structured Snippets

Structured snippets are a new, non-clickable ad extension recently released by Google early September 2015. The new ad extension allows advertisers...

PPC Mobile Search Trends 2015: An Analysis by Device

Paid Search Device Trends: Understanding the Relationship between Computer, Mobile, and Tablet traffic In recent years the increased use of mobile...

SEO Will Stand the Test of Time: Why Organic Results Will Continue to Receive More Traffic than Paid Search Ads in the Future

If you ask any search professional about what an average Google SERP (search engine results page) might look like in the future—say, 10 or 20 years...

PPC Ad Copywriting: 6 Essential Steps

Creating compelling, action-driven ad copy is a must for any successful PPC campaign. While at times tedious, you will thank yourself for taking the...

Google AdWords Editor & Sale Countdown: Two Upgrades That Will Make Your Life A Bit Sweeter

As a newbie to the SEM field, managing multiple accounts on a daily basis and ensuring that client expectations are met can be difficult to say the...