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Stella Rising Blog

Paid Search

Google Releases New Ad Extension: Structured Snippets

Structured snippets are a new, non-clickable ad extension recently released by Google early September 2015. The new ad extension allows advertisers...
By Jessica Ortiz
Paid Search

PPC Mobile Search Trends 2015: An Analysis by Device

Paid Search Device Trends: Understanding the Relationship between Computer, Mobile, and Tablet traffic In recent years the increased use of mobile...
By Steven Carder
Paid Search

SEO Will Stand the Test of Time: Why Organic Results Will Continue to Receive More Traffic than Paid Search Ads in the Future

If you ask any search professional about what an average Google SERP (search engine results page) might look like in the future—say, 10 or 20 years...
By Lily Ray
Media

PPC Ad Copywriting: 6 Essential Steps

Creating compelling, action-driven ad copy is a must for any successful PPC campaign. While at times tedious, you will thank yourself for taking the...
By Jessica Ortiz
Google

Google AdWords Editor & Sale Countdown: Two Upgrades That Will Make Your Life A Bit Sweeter

As a newbie to the SEM field, managing multiple accounts on a daily basis and ensuring that client expectations are met can be difficult to say the...
By Jessica Ortiz
Google

How to Improve Quality Score in AdWords

In this article I will walk you through my process for improving Google's Quality Score for AdWords.  I'll also share some tips and tricks for...
By Matt Strietelmeier
Paid Search

Paid Search Account Restructuring: A Checklist

Paid Search Account Restructuring: A Checklist How to Make Your Next PPC Account Restructure a Success Introduction Whether you’re working with...
By Steven Carder
Google

Google "Not Provided" in Paid Search: Should We Panic?!

On April 9th Google announced that they would be “removing the query from the referrer on ad clicks originating from SSL searches on Google.com”,...
By Matt Strietelmeier
Paid Search

Mobile PPC Marketing 101: 4 Dos and Don’ts

. Photo by Rhys A. With the seemingly exponential growth of the mobile search market, it is becoming more and more apparent that the time to expand...
By Ariel Steeber

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