Stella Rising Blog

How Beauty Brands are Winning with Google: Event Insights

At Stella Rising, our strong relationship with Google helps clients win with platform opportunities and best-in-class practices. This week, Stella...

2020 Search Engine Marketing Trends to Consider

At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...

Infographic: Google Retail Summit Recap

At the beginning of 2019, our Director of SEM resolved to work smarter, with strong strategies that integrate with Google Smart Shopping Campaigns....

Paid Search Strategy: A Smart Resolution for 2019

Advancements in machine-learning and AI capabilities can sometimes cause anxiety among marketers and brands who fear a lack of control. Cate French,...

Bing Standard Text Ads: The End is Near

With the introduction of expanded text ads (ETAs) last year, and the performance increase advertisers are seeing as a result of the upgraded ad...

An Inside Look Into The New AdWords Interface

Google first announced it was redesigning the Google AdWords Interface on March 28, 2016. AdWords has not undergone major interface changes in 15...

SEM Tips to Prepare for Black Friday & Cyber Monday

Black Friday & Cyber Monday are quickly approaching and before we know it, holiday shoppers will be heading to search engines to find the best deals....

Expanded Text Ads Rolling Out On Google

After a short beta period, Google has rolled out Expanded Text ads to all Search Advertisers. Starting October 26, 2016 Google will begin to sunset...

New Updates to Google AdWords Extensions

Things are heating up this summer in the Google AdWords User Interface. Google is rolling out a new “Price Extension” ad extension and testing to...