At the beginning of 2019, our Director of SEM resolved to work smarter, with strong strategies that integrate with Google Smart Shopping Campaigns. And she’s done it, with great success driving conversions and cost efficiencies, and more time to focus on business strategy. Our SEM team went to Google last week to learn more about how Smart Shopping will affect the 2019 holiday retail sales season, and the takeaways are tremendous. Based on the data we’ve seen, we feel Google Smart Shopping will boost brands’ performance during the holidays with advanced machine learning and the ability to optimize towards business goals.
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