As illustrated through a new Google case study, Stella Rising proved that smart is a strong strategy for client AHAVA. With expert use of Smart Display, Stella Rising helped AHAVA realize a 126 percent increase in return on ad spend (ROAS) during the critical holiday season. A Google Premier Partner, Stella Rising collaborated with AHAVA to serve hyper-personalized ads to in-market shoppers.
By delivering a significantly lower cost per acquisition (CPA) and reduction in cost per conversion, the Smart Display campaign drove remarkable results for AHAVA. This intelligent use of a relatively new Google strategy unlocked a vital opportunity for AHAVA and will be a continued part of the brand's marketing mix moving forward.