As illustrated through a new Google case study, Stella Rising proved that smart is a strong strategy for client AHAVA. With expert use of Smart Display, Stella Rising helped AHAVA realize a 126 percent increase in return on ad spend (ROAS) during the critical holiday season. A Google Premier Partner, Stella Rising collaborated with AHAVA to serve hyper-personalized ads to in-market shoppers.
By delivering a significantly lower cost per acquisition (CPA) and reduction in cost per conversion, the Smart Display campaign drove remarkable results for AHAVA. This intelligent use of a relatively new Google strategy unlocked a vital opportunity for AHAVA and will be a continued part of the brand's marketing mix moving forward.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.