Stella Rising Blog

LinkedIn is Taking Over BusinessTok: Charting the Growth of LinkedIn

...and Why It Might Matter for Consumer Brands, Too TikTok’s 2018 launch jumpstarted the wave of short-form videos that are often both creative...

Stop Wasting Marketing Dollars: Leverage Analytics-Driven Budgeting Today

Marketing budgets are the lifeblood of your brand’s growth. Misallocating marketing funds can mean missing key opportunities and critical moments....

The Future of Customer Acquisition: Harnessing Social Commerce for Brand Growth

Social media hasn’t just changed shopping—it has rewritten the rules entirely. With billions scrolling and engaging daily, social platforms are...

Leveraging Competitor Analysis for Better SEO Strategy

SEO Competitive Analysis is a strategic process that reveals how your competitors succeed in SEO, providing actionable insights for improving your...

Is TikTok Advertising Getting Easier? Understanding TikTok’s New Generative AI Offering

TikTok has launched a new AI-powered tool, called Smart+, which internal testing indicates can improve ROAS by 52%. Smart+ automates various tasks...

Holiday 2024 Unwrapped: Expectations and Connection Strategies

It’s a supercharged moment in the U.S.—and it’s coming off a year in which consumer sentiment has been mixed. Even so, consumer confidence has...

Infographic | Prime Big Deal Days 2024

48% of the consumers who shopped Amazon’s Prime Big Deal Days event said the sale was their primary reason for shopping: Amazon’s relatively new...

Infographic | Generational Vibes

Decoding Gen Z, Millennials, and Gen X 2024 is a “vibes-shift” moment, where consumer feelings and moods seem to outweigh specific facts or data...

Infographic | Navigating Healthcare Report

U.S. healthcare spending increased to $4.8T in 2023, growing at a rate of 7.5%. Healthcare spending is increasing—and costs are too—but the...