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Stella Rising Blog


Amazon Premium Beauty: Now, Next, and Why It's The Key

At Stella Rising, we are longtime experts in the beauty category, which connects perfectly to my own obsession with all things skincare, haircare,...
By Beth Mattix

Stella Rising's Prime Day Playbook: Drive Record Sales for Your Brand

It is almost time for Prime Day 2024! Amazon’s biggest shopping day of the year is upon us, and Stella Rising is here to ensure that our brands...
By Jackie Fisher

How to Grow Market Share With a Commerce Everywhere Approach

In its simplest form, the role of advertising is to shape behaviors. Any marketing action, or advertising, seeks to increase the probability that...
By Amy Reynolds

How to Tackle Any Big Amazon Event

By now we’re all very familiar with Amazon’s tentpole events: Prime Day, Prime Big Deal Days, and Turkey5 (Thanksgiving through Cyber Monday)....
By Michael Hizny, Jenn Johnston, and Iryna Malova

Infographic | Gen X: Generation Squeezed

Gen Xers are an interesting group to watch in today’s economic environment. While inflation has moderated, Gen Xers are a generation known for...
By Elizabeth McHugh

The Digital Halo Effect: Proving That DTC Spend Boosts Retail Revenue

Many brands, particularly those that started out with a DTC model, tend to view their media spend in a siloed way. When brands invest media...
By Zafreen Zerilli

Guided by Culture, Connected to Consumers (Always): Stella Rising’s Key Shoptalk Takeaways

Our time at Shoptalk last month was packed with new insights as well as confirmation of trends we’ve been observing here at Stella. AI was...
By Marjorie Powers

TikTok Shop: Will Shoppable Media Spark Brand Growth?

Averaging 1B active users each month, TikTok continues to take the social media landscape by storm—even as the government fight to ban the app has...
By Maddie Beebe
Health & Wellness

Infographic | The New Era of Weight Management

How are consumers thinking about weight loss amidst the latest, potentially revolutionary innovations? An overwhelming 88% are either considering...
By Elizabeth McHugh

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