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    Amazon

    Amazon Sponsored Ads and DSP: Creative Guidelines and Helpful Tips

    Photos and videos shown via Amazon Advertising are an important part of the customer shopping experience, both within Sponsored Ads as seen in search...
    By Katie Michowski / 16 Feb 2022
    Digital

    Wellness Brands: A Meta Targeting Deprecation Hits in March 2022

    In December, Meta announced that they would deprecate some interest-based targeting options within their platform. While they framed the categories...
    By Sacha Mohabeer / 14 Feb 2022
    Digital

    Five Creative Ecommerce Tips for Facebook Ads

    Facebook advertising is tough to begin with; iOS14 and ever-evolving consumers have made successfully running ads on Facebook and Instagram even more...
    By Andrew Halfman / 08 Feb 2022
    SEO

    E-A-T: The Key Ingredient Beauty Brands Need for Healthy SEO

    “You are what you eat.” It’s a pithy phrase you’ve likely heard countless times from doctors, nutritionists, and the like. But in recent years,...
    By Danielle LaChance-Butler / 03 Feb 2022
    Digital

    Social Commerce: An Introduction

    Remember when inputting credit card information online made us all paranoid about data theft? If you’re like most people, you have made hundreds of...
    By Andrew Halfman / 28 Jan 2022
    Amazon

    New Year, New Ad Campaigns

    January and early February is a great time to review your Amazon Advertising performance from the past year and make adjustments, tweaks, and...
    By Matt Strietelmeier / 27 Jan 2022
    Amazon

    Skincare Success: Seven Fundamentals for Growth in the Amazon Skincare Category

    SKINCARE SUCCESS: SEVEN FUNDAMENTALS FOR GROWTH IN THE AMAZON SKINCARE CATEGORY Beauty ecommerce generated $13.5B in retail sales in 2021 and is ...
    By Rina Yashayeva / 07 Jan 2022
    Digital

    Ecommerce Content Marketing and Its Benefits

    CONTENT AT THE FOREFRONT: THE BENEFITS OF CONTENT FOR ECOMMERCE SITES Content can help grow your business digitally, yet many ecommerce sites skip...
    By Jacqueline Pascucci / 05 Jan 2022
    Amazon

    Stellar Recap: 2021 Amazon Cyber Five Results

    The rhythm to this year’s holiday season is different, with consumers stretching purchases out over a longer period than usual. That trend softened...
    By Rina Yashayeva / 13 Dec 2021

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