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Stella Rising Blog

Strategy

How and Why Brands Need to Change Their Conversation with Millennials

The largest generation within the U.S. is now Millennials. With a count of 80.2 million people, this segment consists of 25 to 42-year-olds, a...
By Elizabeth Timmis / 09 Jul 2019
Strategy

The Latest on the Updated Travel Consumer

A record-breaking number of Americans are expected to travel by both plane and car this summer. That forecast aligns with the current state of the...
By Elizabeth Timmis / 02 Jul 2019
Amazon

Acing Amazon: Tips for Prime Day 2019

Next week, on June 25th, Amazon will announce the date for July’s upcoming Prime Day. The fifth annual event, Prime Day will offer sales for Prime...
By Rina Yashayeva / 21 Jun 2019
Digital

Scaling Direct-to-Consumer Brands

Just last year, Adweek wrote that direct-to-consumer brands are “eating the lunch” of big brands, and that “buying big audiences to reach...
By Marlea Clark & Elizabeth Timmis / 13 Jun 2019
Digital

Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reported that less than 10% of companies are...
By Zafreen Zerilli / 06 Jun 2019
Retail

Infographic: BOPIS Picks Up

While Walmart and Amazon’s battle over one-day shipping is grabbing headlines, other logistical solutions for consumers are gaining traction. Buy...
By Elizabeth Timmis / 04 Jun 2019
SEO

Backlinks: Real-World Insights For Success

 An integral element to our SEO workflow at Stella Rising is to collaborate cross-channel with our clients’ marketing and development teams. We...
By Rafe Block / 31 May 2019
Beauty

New Research Backs Up the Boom in Beauty Influence

The rise of influencer marketing at once delighted and flummoxed CMOs. The lure of incredible visibility, a fresh form of persuasion, and engaging...
By Rich Zeldes / 29 May 2019
Beauty

Infographic: 2019 Clean Beauty Update

The definition of clean beauty is a moving target, so we conducted new research to clarify how female shoppers perceive it. Active participants in...
By Elizabeth Timmis / 23 May 2019
Social Media

Changes to Digital Privacy Finally Taking Effect: What's Coming for Consumers (And Advertisers)

In the wake of many data breaches and, of course, the Cambridge Analytica scandal, digital privacy is finally beginning to gain actionable...
By Elizabeth Timmis / 16 May 2019

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