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Stella Rising Blog

Amazon

Amazon Seller Strategy in Light of COVID-19

Amazon’s continued prioritization of essential items in response to COVID-19 is presenting new challenges to those who sell on the platform....
By Beth Mattix
Beauty

Zoom Beauty: What's Happening to Beauty During Coronavirus

As consumers stay home for the greater good, they have passed their panic and are initiating a lipstick effect, treating themselves to the...
By Elizabeth Timmis
SEO

Ten Reasons to Invest in SEO During a Downturn

As I lead our strong team of SEO experts at Stella Rising, I am fortunate to be a part of the growth trajectory for our wide variety of clients,...
By John Morabito
SEO

Maximizing Your Google My Business During a Crisis

One of the most concerning consequences of the COVID-19 pandemic has been the closure of virtually all non-essential businesses. For the...
By Leah Tagliarino
SEO

Five Reasons to Invest Early in SEO

Oftentimes, when our SEO team at Stella Rising is introduced to emerging brands, they ask us: “Why should we invest in SEO now, before people hear...
By John Morabito
Digital

Impacts of COVID-19 on Amazon Advertising

COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...
By Matt Strietelmeier
Digital

Answers from Analytics: Current E-Commerce Trends

At Stella Rising, I oversee analytics and measurement for all of our clients; I’m typically dedicated to solving for proper attribution, creating ...
By Zafreen Zerilli
Digital

Update: How to Approach E-Commerce and Customer Acquisition

During normal times in business, customer acquisition is the top priority of CMOs, per Nielsen. Under the current conditions resulting from...
By Anthony Vespucci
Media

Stay the Course: Strategy for CPG Brands in the Coronavirus Climate

Though the reaction to COVID-19 has played out differently across the U.S., last week was a true turning point in which social distancing...
By Marjorie Powers
Beauty

COVID-19: Current Key Takeaways for the Beauty Industry

As consumers—and brands—negotiate their way through this challenging and scary time, we’re offering a real-time assessment on what we are seeing...
By Elizabeth Timmis

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