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    Social Media

    It’s Time to Get to Know Lemon8

    #HelloLemon8. Described as the love child of powerhouse platforms Instagram and Pinterest, Lemon8 is a Gen-Z targeted, influencer-inspired social...
    By Kayla Giacobbe and Hallie Brewster / 05 May 2023
    Amazon

    Prime Day 2023: The Preparation Starts Now

    PRIME DAY 2022: A REMINDER ON WHAT HAPPENED Despite last year’s concerns around inflation, Prime Day 2022 was Amazon’s biggest to date. The...
    By Michael Hizny / 27 Apr 2023
    Social Media

    Collaborative Paid Search & Social: Maximizing the Two Together

    All too often there is a disconnect between paid search and paid social efforts. This is problematic—paid search and paid social go together like...
    By Andrew Halfman and Danielle Martinez / 11 Apr 2023
    Paid Search

    The Bot Wars and Why It’s (Really) Time to Level Up Your Brand’s Bing Advertising

    ChatGPT, the first AI chatbot accessible to the public, shocks and amazes its users by answering a wide range of questions using natural language...
    By Jessica Ortiz & Bjorn Hansen / 23 Mar 2023
    Amazon

    Growth Opportunities on Amazon

    Grow Your Business With The Growth Opportunities Tool On Amazon Amazon’s Seller Central has a tool that many may not know about or utilize: the...
    By Jackie Fisher / 14 Mar 2023
    Social Media

    The Complete Guide to Creator Partnerships in Meta

    Despite the layoffs and drop in stock price, Meta remains one of the world’s most-used social apps. But that doesn’t mean Meta isn’t constantly...
    By Abbey Troyer / 09 Mar 2023
    Amazon

    Stronger Amazon Strategy: How To Maximize New-To-Brand

    Are you looking to level up your Amazon advertising tactics? One key metric to focus on is your “new-to-brand” (NTB) percentage. First, it is...
    By Natalie Church / 07 Mar 2023
    Digital

    Opening Pandora's Bot

    The chances are that you’ve heard about ChatGPT, the general-purpose chatbot prototype that has taken the world by storm over the last few months....
    By Brandon Heagle / 24 Feb 2023
    Social Media

    Beauty Brands: Five Ideas for Meta Ads Success

    Beauty is (still) booming: in 2022, total beauty sales rose 11% YoY. And though the growth rate might slow in 2023, ecommerce beauty sales are...
    By Andrew Halfman / 09 Feb 2023

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