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Stella Rising Blog

Digital

Digital Marketing: Size, Scope, and Insights on How to Spend

Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For the brands and marketers that invest...
By Elizabeth Timmis / 29 Aug 2019
Health & Wellness

Infographic: Breaking Taboos in Intimate Care

Disruptive DTC subscription services, period-proof underwear, and myriad new wellness and skincare options have launched in the feminine hygiene...
By Elizabeth Timmis / 28 Aug 2019
Social Media

How and Why to Consider TikTok

Instagram has eclipsed other social media platforms in recent years—at least, until this year. TikTok, which just had its first birthday, received...
By Caroline Valenzano / 22 Aug 2019
Food & Beverage

Infographic: Green Growth

Similar to their beauty counters, consumers are seeking minimalism for their refrigerator and pantry shelves. The Natural/Organic food industry...
By Elizabeth Timmis / 21 Aug 2019
Retail

Infographic: E-Comm + Moms: How Women Are Shopping

For the second year running, we are unveiling research from our proprietary community on how moms are shopping. This critical consumer holds...
By Elizabeth Timmis / 14 Aug 2019
Data

The Essential Piece Missing from Your Data Foundation

There is an extremely important element, essential to healthy analytics, that most brands are not doing. The implementation of this strategy leads...
By Zafreen Zerilli / 13 Aug 2019
Digital

Infographic: Google Retail Summit Recap

At the beginning of 2019, our Director of SEM resolved to work smarter, with strong strategies that integrate with Google Smart Shopping...
By Anastasia Sorokina / 08 Aug 2019
Media

Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...
By Elizabeth Timmis / 07 Aug 2019
Retail

Infographic: Preparing for 2019 Holiday Shopping

With Prime Day now a July fixture, brands are seeking to engage the increasing number of year-round holiday shoppers who shop this way, whether to...
By Elizabeth Timmis / 01 Aug 2019
Strategy

How Brands Can Address Inauthenticity in Influencer Marketing

Even as influencer marketing has become a foundational marketing channel, cracks within this relatively new avenue of advertising are becoming...
By Grace Teodosio / 30 Jul 2019

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