Stella Rising Blog

Proving It Out: How Upper Funnel Tactics Boost Search ROI

At Stella Rising, we constantly turn to data science to measure the impact of upper funnel tactics such as video. Our media plans are backed by...

Real Talk on BeReal

In a digital landscape saturated with curated content and filtered narratives, BeReal's recent decision to welcome brands onto its platform marks...

SEO for Fitness Brands

SEO FOR FITNESS BRANDS: LIFT YOUR FITNESS WEBSITE TO THE TOP For the fitness industry, the search landscape is saturated with competition, making...

Infographic | Amazon's Latest Big Win: Turkey 5 Recap

Amazon is expected to win big via ecommerce this holiday season, bringing in a projected $106.18B in sales; Walmart ranks in a far distant second...

Using AI to Improve Paid Search Performance

Using AI in effective marketing strategies is not new; at Stella Rising, we have long been focused on the ideal balance of human touch and machine...

Understanding Media Incrementality: A Data-Driven Approach to Marketing Success

Media incrementality is by no means a new—or even flashy—analytics practice. That said, as we enter our new cookieless landscape and winning via...

Infographic | Feeling Behind: The Gen Z Update 2023

In our 2022 Gen Z report we wrote, “Like all of us, Gen Z wants to feel good about themselves, their purchases, and their actions. Brands can help...

A Comprehensive Guide to SEO for Health & Wellness Brands

Best SEO Strategies To Turbocharge Your Health and Wellness Brand The health and wellness market is increasingly competitive, and standing out can...

Infographic | Prime Day Consumer Insights 2023

How Consumers Shopped During Prime Day 2023 vs. 2022 42% of consumers reported that they spent more during Prime Day 2023 than in 2022—and the...