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Stella Rising Blog

SEO

A Marketer’s Guide to Core Web Vitals

You may have seen the Core Web Vitals dashboard in your Google Search Console or heard rumblings of a Google ranking factor update coming this...
By Eva Mullineaux
SEO

The Stella Rising Guide to Premier Enterprise SEO Services: What Enterprise SEO Is, Why It Matters, and How It Amplifies Companies

This article provides in-depth information on what enterprise SEO is, various platforms and tools used for enterprise SEO management, and how to...
By Mark Howser
Social Media

Paid Social: A Shifting Landscape

Paid social media advertising is one of the most effective ways to gain quality traffic on any business or services website. The ability to drive...
By Trey Sells
Amazon

Prime Day 2021: What We Know So Far

As we close out Q1 2021, Prime Day may seem eons away; however, Amazon is prepping for the big event earlier than ever before. Although not all...
By Rina Yashayeva
Beauty

Infographic | The Beauty and Tech Check

In our 2021 Beauty Trends white paper we wrote, “Consumers are looking for the at-home beauty experience to be maximized, and digital education...
By Elizabeth Timmis McHugh
Food & Beverage

Infographic | What Consumers are Craving in Food and Beverage

Having recently presented extensive research on how CPG shoppers have changed, we were curious about how consumers are viewing the food and...
By Elizabeth Timmis McHugh
Beauty

GenC and Self-Care: The Role of Brands in Pandemic Burnout

For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly...
By Elizabeth Timmis McHugh
Digital

Critical Update for Facebook Advertisers: What We Know About iOS 14.4

At Stella Rising, we have been preparing for Apple’s new iOS 14.4, an update that prompts users to opt in to allow apps to track their activity...
By Anthony Vespucci
Digital

Three Retail Technology Trends to Watch in 2021, plus new Consumer Insights

2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will deepen and expand via new technologies....
By Elizabeth Timmis McHugh
Digital

Ecommerce Lessons from Q4: The Pandemic, the Election, and Dramatic Growth

Last year’s colossal brick and mortar sales declines are well known: businesses were forced to pivot to a heavy ecommerce strategy, sparking new...
By Anastasia Sorokina

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