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    Social Media

    Beauty Brands: Five Ideas for Meta Ads Success

    Beauty is (still) booming: in 2022, total beauty sales rose 11% YoY. And though the growth rate might slow in 2023, ecommerce beauty sales are...
    By Andrew Halfman / 09 Feb 2023
    Social Media

    Supercharge TikTok Ads with TikTok Audience Insights

    TikTok is a gold mine for advertisers looking for content ideas, ad inspiration, and the latest trending conversations. With the addition of ...
    By Andrew Halfman / 31 Jan 2023
    Retail

    Infographic | Retail Media: Meeting Consumers Where They Shop

    Retail media continues to evolve and expand, offering brands a closer relationship with retailers along with opportunities to reach a large,...
    By Candace Deede / 14 Dec 2022
    SEM

    Cyber Five Recap: Holiday Shopping Is Going Strong

    We’ve made it through the biggest shopping weekend of the year, so what can we learn from consumer behaviors during the Cyber Five? And how can...
    By Danielle Martinez / 08 Dec 2022
    SEM

    Paid Search Holiday Planning Guide 2022

    Now that we’ve made it through Black Friday and Cyber Monday, we have some great insights to help ensure you are pulling all possible levers to drive...
    By Danielle Martinez / 05 Dec 2022
    Strategy

    2022 Holiday Spending Trends

    As the 2022 holiday shopping season kicks into high gear, spending predictions are all over the map. Consumers are struggling with inflation, a shaky...
    By Marlea Clark / 01 Dec 2022
    SEO

    Why Brands Should Care About Trust—and How Content Marketers Can Optimize for It

    At the 2022 Content Marketing World Conference in Cleveland, Ohio, the innovation and incredible thought put into the work of so many SEOs, content...
    By Jacqueline Pascucci / 03 Nov 2022
    Health & Wellness

    Infographic | Living Well: How Consumers (and Brands!) Are Prioritizing Wellness

    As the wellness market continues to grow at a steady pace, how are consumers spending when it comes to products and services that enhance their...
    By Marlea Clark / 20 Oct 2022
    Amazon

    How to Maximize Quickly: Five Strategies for Amazon’s October 2022 Prime Day Event

    Here we go again! After months of speculation, Amazon officially announced an unprecedented second Prime Shopping Event that will take place October...
    By Beth Mattix / 30 Sep 2022

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