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    SEM

    Google’s Visual Makeover is Coming: What it Means for Your Brand

    While Google is constantly rolling out new innovations to provide a richer consumer experience, the search giant will soon implement the greatest...
    By Jessica Ortiz / 13 Jun 2022
    Retail

    What Paid Search Includes in 2022

    As digital advertising continues to grow, the need for digital expertise is at an all-time high. eMarketer projects that by 2023, U.S. adults will...
    By Danielle Martinez / 07 Jun 2022
    Retail

    What Google Can Do for Your Brand: Assessing the Current Moment

    Let’s face it. The road ahead for businesses in 2022 is filled with challenges. Consider this: From eMarketer’s new report, The Era of Uncertainty: ...
    By Bjorn Hansen / 24 May 2022
    Food & Beverage

    Snacking Behaviors: Five Trends and an Appetizing Future

    FIVE TRENDS IN SNACKING Much is going on in the snack space. As 69% of consumers agree that anything can be considered a snack, it is hard to...
    By Elizabeth McHugh / 05 May 2022
    Beauty

    Infographic | The Clean Beauty Boost

    What’s next for clean beauty? Since our last clean beauty update, consumer interest in ingredients has spiked, mainly for two reasons: consumers...
    By Elizabeth McHugh / 22 Mar 2022
    Media

    All About: Market Mix Models

    MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...
    By Zafreen Zerilli / 10 Mar 2022
    Amazon

    Amazon Acronyms: Glossary Guide | 75 Words You Must Know

    Working with and selling on Amazon requires learning a new language. When I first started working at Amazon, one of the biggest learning curves I...
    By Rina Yashayeva / 22 Feb 2022
    Amazon

    Amazon Sponsored Ads and DSP: Creative Guidelines and Helpful Tips

    Photos and videos shown via Amazon Advertising are an important part of the customer shopping experience, both within Sponsored Ads as seen in search...
    By Katie Michowski / 16 Feb 2022
    Digital

    Wellness Brands: A Meta Targeting Deprecation Hits in March 2022

    In December, Meta announced that they would deprecate some interest-based targeting options within their platform. While they framed the categories...
    By Sacha Mohabeer / 14 Feb 2022

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