Stella Rising Blog

Media

The Future of Customer Acquisition: Harnessing Social Commerce for Brand Growth

Social media hasn’t just changed shopping—it has rewritten the rules entirely. With billions scrolling and engaging daily, social platforms are...
By Elizabeth McHugh
Digital

Leveraging Competitor Analysis for Better SEO Strategy

SEO Competitive Analysis is a strategic process that reveals how your competitors succeed in SEO, providing actionable insights for improving your...
By Aubrey Izurieta
Digital

Is TikTok Advertising Getting Easier? Understanding TikTok’s New Generative AI Offering

TikTok has launched a new AI-powered tool, called Smart+, which internal testing indicates can improve ROAS by 52%. Smart+ automates various tasks...
By Michelle Wiltz
Digital

Holiday 2024 Unwrapped: Expectations and Connection Strategies

It’s a supercharged moment in the U.S.—and it’s coming off a year in which consumer sentiment has been mixed. Even so, consumer confidence has...
By Danielle Martinez
Amazon

Infographic | Prime Big Deal Days 2024

48% of the consumers who shopped Amazon’s Prime Big Deal Days event said the sale was their primary reason for shopping: Amazon’s relatively new...
By Beth Mattix
Infographic

Infographic | Generational Vibes

Decoding Gen Z, Millennials, and Gen X 2024 is a “vibes-shift” moment, where consumer feelings and moods seem to outweigh specific facts or data...
By Elizabeth McHugh
Health & Wellness

Infographic | Navigating Healthcare Report

U.S. healthcare spending increased to $4.8T in 2023, growing at a rate of 7.5%. Healthcare spending is increasing—and costs are too—but the...
By Elizabeth McHugh
Social Media

TikTok Search Ads are Officially Here

The not-so-best-kept secret in social commerce is official! TikTok has been a disruptive tour-de-force over the last few years. TikTok has: ...
By Andrew Halfman
Paid Search

Google’s Pivot on Third-Party Cookies: What It Means for Advertisers and the Open Web

Did you ever dunk your cookie in milk, only to let it get too soggy and fall apart, sinking into a milky abyss, like Jack slipping out of Rose’s...
By Brandon Heagle

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