Stella Rising Blog

How to Grow Market Share With a Commerce Everywhere Approach

In its simplest form, the role of advertising is to shape behaviors. Any marketing action, or advertising, seeks to increase the probability that...

How to Tackle Any Big Amazon Event

By now we’re all very familiar with Amazon’s tentpole events: Prime Day, Prime Big Deal Days, and Turkey5 (Thanksgiving through Cyber Monday)....

Infographic | Gen X: Generation Squeezed

Gen Xers are an interesting group to watch in today’s economic environment. While inflation has moderated, Gen Xers are a generation known for...

The Digital Halo Effect: Proving That DTC Spend Boosts Retail Revenue

Many brands, particularly those that started out with a DTC model, tend to view their media spend in a siloed way. When brands invest media...

Guided by Culture, Connected to Consumers (Always): Stella Rising’s Key Shoptalk Takeaways

Our time at Shoptalk last month was packed with new insights as well as confirmation of trends we’ve been observing here at Stella. AI was...

TikTok Shop: Will Shoppable Media Spark Brand Growth?

Averaging 1B active users each month, TikTok continues to take the social media landscape by storm—even as the government fight to ban the app has...

Infographic | The New Era of Weight Management

How are consumers thinking about weight loss amidst the latest, potentially revolutionary innovations? An overwhelming 88% are either considering...

With Meta, Creative is the New Targeting

The year is 2018: Facebook was actually called Facebook, Prince Harry and Meghan Markle tied the knot, Avengers dominated the box-office, “TikTok”...

Google Chrome Cookie Deprecation: Mitigating Conversion Loss for Google Ads

Google Chrome Cookie Deprecation: Three Strategies to Mitigate Conversion Loss for Google Ads Cookie deprecation, long expected, is finally...