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    SEO

    E-A-T: The Key Ingredient Beauty Brands Need for Healthy SEO

    “You are what you eat.” It’s a pithy phrase you’ve likely heard countless times from doctors, nutritionists, and the like. But in recent years,...
    By Danielle LaChance-Butler / 03 Feb 2022
    Digital

    Social Commerce: An Introduction

    Remember when inputting credit card information online made us all paranoid about data theft? If you’re like most people, you have made hundreds of...
    By Andrew Halfman / 28 Jan 2022
    Amazon

    New Year, New Ad Campaigns

    January and early February is a great time to review your Amazon Advertising performance from the past year and make adjustments, tweaks, and...
    By Matt Strietelmeier / 27 Jan 2022
    Amazon

    Skincare Success: Seven Fundamentals for Growth in the Amazon Skincare Category

    SKINCARE SUCCESS: SEVEN FUNDAMENTALS FOR GROWTH IN THE AMAZON SKINCARE CATEGORY Beauty ecommerce generated $13.5B in retail sales in 2021 and is ...
    By Rina Yashayeva / 07 Jan 2022
    Digital

    Ecommerce Content Marketing and Its Benefits

    CONTENT AT THE FOREFRONT: THE BENEFITS OF CONTENT FOR ECOMMERCE SITES Content can help grow your business digitally, yet many ecommerce sites skip...
    By Jacqueline Pascucci / 05 Jan 2022
    Amazon

    Stellar Recap: 2021 Amazon Cyber Five Results

    The rhythm to this year’s holiday season is different, with consumers stretching purchases out over a longer period than usual. That trend softened...
    By Rina Yashayeva / 13 Dec 2021
    Amazon

    How to Handle Amazon Inventory Levels: All About the Born to Run Program

    Keeping inventory in stock for Amazon Vendors is not always easy: Amazon’s automated purchasing algorithm determines which ASINs to order based on...
    By Iryna Malova / 08 Nov 2021
    Digital

    Five Predictions: The 2021 Holiday Landscape

    In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I normally wait for Black Friday or Cyber Monday, but...
    By Elizabeth McHugh / 05 Nov 2021
    Amazon

    Last Minute Tips for Amazon Holiday Success

    Black Friday/Cyber Monday is three weeks away and the holiday countdown has officially begun! Hopefully, your brand has dedicated time over the past...
    By Beth Mattix / 03 Nov 2021

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