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Stella Rising Blog

Food & Beverage

Infographic | What Consumers are Craving in Food and Beverage

Having recently presented extensive research on how CPG shoppers have changed, we were curious about how consumers are viewing the food and...
By Elizabeth McHugh

GenC and Self-Care: The Role of Brands in Pandemic Burnout

For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly influenced...
By Elizabeth McHugh

Critical Update for Facebook Advertisers: What We Know About iOS 14.4

At Stella Rising, we have been preparing for Apple’s new iOS 14.4, an update that prompts users to opt in to allow apps to track their activity upon...
By Anthony Vespucci

Three Retail Technology Trends to Watch in 2021, plus new Consumer Insights

2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will deepen and expand via new technologies. eMarketer...
By Elizabeth McHugh

Ecommerce Lessons from Q4: The Pandemic, the Election, and Dramatic Growth

Last year’s colossal brick and mortar sales declines are well known: businesses were forced to pivot to a heavy ecommerce strategy, sparking new...
By Anastasia Sorokina

Introduction to YouTube Advertising: What to Expect and Plan for

The new numbers around YouTube—sparked by an increase in watch time during the pandemic—are notable for brands looking to drive a stronger digital...
By Brennan Dzierzek

Raving Reviews: How to Generate and Manage Product Feedback on Amazon

As we enter the final weeks of 2020, brands on Amazon are in the midst of the busiest quarter of the year—and also the largest holiday shopping...
By Beth Mattix

Infographic | Understanding Black Friday/Cyber Monday 2020 on Amazon

While Amazon has not offered much financial detail on Cyber Monday and Black Friday, our results are clear: Prime Day, though three months late,...
By Rina Yashayeva

Holiday 2020: How is GenC Shopping and Feeling this Season?

“GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month of...
By Elizabeth McHugh

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