Stella Rising Blog

Stella Intelligence: The Gen Z Report Part I | Shopping Habits

Welcome to our 2022 blog series on Gen Z, a three-part look at the second-youngest generation, powered by our new, proprietary research on their...

Backlinks and Beyond, Part 2: Digital PR as a Holistic Approach to Authority-Building

Welcome to Part 2 of our guide to holistic website authority-building! In Part 1, we discovered the benefits of backlink-building and the most...

Backlinks and Beyond, Part 1: Off-Page SEO For Authority-Building

It should come as no surprise that 93% of online experiences begin with a search engine. But did you know that the concept of authority is an...

Google’s Visual Makeover is Coming: What it Means for Your Brand

While Google is constantly rolling out new innovations to provide a richer consumer experience, the search giant will soon implement the greatest...

What Paid Search Includes in 2022

As digital advertising continues to grow, the need for digital expertise is at an all-time high. eMarketer projects that by 2023, U.S. adults will...

What Google Can Do for Your Brand: Assessing the Current Moment

Let’s face it. The road ahead for businesses in 2022 is filled with challenges. Consider this: From eMarketer’s new report, The Era of Uncertainty: ...

Snacking Behaviors: Five Trends and an Appetizing Future

FIVE TRENDS IN SNACKING Much is going on in the snack space. As 69% of consumers agree that anything can be considered a snack, it is hard to...

Infographic | The Clean Beauty Boost

What’s next for clean beauty? Since our last clean beauty update, consumer interest in ingredients has spiked, mainly for two reasons: consumers...

All About: Market Mix Models

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...