Stella Rising Blog

Opening Pandora's Bot

The chances are that you’ve heard about ChatGPT, the general-purpose chatbot prototype that has taken the world by storm over the last few months....

Beauty Brands: Five Ideas for Meta Ads Success

Beauty is (still) booming: in 2022, total beauty sales rose 11% YoY. And though the growth rate might slow in 2023, ecommerce beauty sales are...

Supercharge TikTok Ads with TikTok Audience Insights

TikTok is a gold mine for advertisers looking for content ideas, ad inspiration, and the latest trending conversations. With the addition of ...

Infographic | Retail Media: Meeting Consumers Where They Shop

Retail media continues to evolve and expand, offering brands a closer relationship with retailers along with opportunities to reach a large,...

Cyber Five Recap: Holiday Shopping Is Going Strong

We’ve made it through the biggest shopping weekend of the year, so what can we learn from consumer behaviors during the Cyber Five? And how can...

Paid Search Holiday Planning Guide 2022

Now that we’ve made it through Black Friday and Cyber Monday, we have some great insights to help ensure you are pulling all possible levers to drive...

2022 Holiday Spending Trends

As the 2022 holiday shopping season kicks into high gear, spending predictions are all over the map. Consumers are struggling with inflation, a shaky...

Why Brands Should Care About Trust—and How Content Marketers Can Optimize for It

At the 2022 Content Marketing World Conference in Cleveland, Ohio, the innovation and incredible thought put into the work of so many SEOs, content...

Infographic | Living Well: How Consumers (and Brands!) Are Prioritizing Wellness

As the wellness market continues to grow at a steady pace, how are consumers spending when it comes to products and services that enhance their...