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Stella Rising Blog

Amazon

Battle of the Beauties: Amazon vs. Sephora

The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...
By Rina Yashayeva / 20 May 2020
Amazon

The Long-Lasting Benefits of Optimizing Content On Amazon

On Amazon, COVID-19 has affected sellers and vendors in different ways. For companies without “essential products,” challenges have included...
By Michael Hizny / 14 May 2020
Digital

Infographic: TikTok Surges in Quarantine

TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the short-form video app has been a quarantine...
By Elizabeth Timmis McHugh / 08 May 2020
Amazon

Amazon Seller Strategy in Light of COVID-19

Amazon’s continued prioritization of essential items in response to COVID-19 is presenting new challenges to those who sell on the platform....
By Beth Mattix / 28 Apr 2020
Beauty

Zoom Beauty: What's Happening to Beauty During Coronavirus

As consumers stay home for the greater good, they have passed their panic and are initiating a lipstick effect, treating themselves to the...
By Elizabeth Timmis McHugh / 23 Apr 2020
SEO

Ten Reasons to Invest in SEO During a Downturn

As I lead our strong team of SEO experts at Stella Rising, I am fortunate to be a part of the growth trajectory for our wide variety of clients,...
By John Morabito / 15 Apr 2020
SEO

Maximizing Your Google My Business During a Crisis

One of the most concerning consequences of the COVID-19 pandemic has been the closure of virtually all non-essential businesses. For the...
By Leah Tagliarino / 13 Apr 2020
SEO

Five Reasons to Invest Early in SEO

Oftentimes, when our SEO team at Stella Rising is introduced to emerging brands, they ask us: “Why should we invest in SEO now, before people hear...
By John Morabito / 08 Apr 2020
Digital

Impacts of COVID-19 on Amazon Advertising

COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...
By Matt Strietelmeier / 08 Apr 2020
Digital

Answers from Analytics: Current E-Commerce Trends

At Stella Rising, I oversee analytics and measurement for all of our clients; I’m typically dedicated to solving for proper attribution, creating ...
By Zafreen Zerilli / 02 Apr 2020
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