Stella Rising Blog

New Year, New Ad Campaigns

January and early February is a great time to review your Amazon Advertising performance from the past year and make adjustments, tweaks, and...

Skincare Success: Seven Fundamentals for Growth in the Amazon Skincare Category

SKINCARE SUCCESS: SEVEN FUNDAMENTALS FOR GROWTH IN THE AMAZON SKINCARE CATEGORY Beauty ecommerce generated $13.5B in retail sales in 2021 and is ...

Ecommerce Content Marketing and Its Benefits

CONTENT AT THE FOREFRONT: THE BENEFITS OF CONTENT FOR ECOMMERCE SITES Content can help grow your business digitally, yet many ecommerce sites skip...

Stellar Recap: 2021 Amazon Cyber Five Results

The rhythm to this year’s holiday season is different, with consumers stretching purchases out over a longer period than usual. That trend softened...

How to Handle Amazon Inventory Levels: All About the Born to Run Program

Keeping inventory in stock for Amazon Vendors is not always easy: Amazon’s automated purchasing algorithm determines which ASINs to order based on...

Five Predictions: The 2021 Holiday Landscape

In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I normally wait for Black Friday or Cyber Monday, but...

Last Minute Tips for Amazon Holiday Success

Black Friday/Cyber Monday is three weeks away and the holiday countdown has officially begun! Hopefully, your brand has dedicated time over the past...

Infographic | Gen Z: Growing Up Amidst the Pandemic

Gen Z, a generation that contains multitudes, is changing fast. They are known for their values and activism—and for good reason: 30% of Gen Z...

Infographic | How We Live: Home Improvement Today

Consumers spent approximately $420B on home improvements and repairs in 2020, an increase of over 3% YoY. Curious for greater detail, we conducted