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Stella Rising Blog

Amazon

Prime Day 2021: What We Know So Far

As we close out Q1 2021, Prime Day may seem eons away; however, Amazon is prepping for the big event earlier than ever before. Although not all the...
By Rina Yashayeva
Beauty

Infographic | The Beauty and Tech Check

In our 2021 Beauty Trends white paper we wrote, “Consumers are looking for the at-home beauty experience to be maximized, and digital education is...
By Elizabeth McHugh
Food & Beverage

Infographic | What Consumers are Craving in Food and Beverage

Having recently presented extensive research on how CPG shoppers have changed, we were curious about how consumers are viewing the food and...
By Elizabeth McHugh
Beauty

GenC and Self-Care: The Role of Brands in Pandemic Burnout

For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly influenced...
By Elizabeth McHugh
Digital

Critical Update for Facebook Advertisers: What We Know About iOS 14.4

At Stella Rising, we have been preparing for Apple’s new iOS 14.4, an update that prompts users to opt in to allow apps to track their activity upon...
By Anthony Vespucci
Digital

Three Retail Technology Trends to Watch in 2021, plus new Consumer Insights

2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will deepen and expand via new technologies. eMarketer...
By Elizabeth McHugh
Digital

Ecommerce Lessons from Q4: The Pandemic, the Election, and Dramatic Growth

Last year’s colossal brick and mortar sales declines are well known: businesses were forced to pivot to a heavy ecommerce strategy, sparking new...
By Anastasia Sorokina
Digital

Introduction to YouTube Advertising: What to Expect and Plan for

The new numbers around YouTube—sparked by an increase in watch time during the pandemic—are notable for brands looking to drive a stronger digital...
By Brennan Dzierzek
Amazon

Raving Reviews: How to Generate and Manage Product Feedback on Amazon

As we enter the final weeks of 2020, brands on Amazon are in the midst of the busiest quarter of the year—and also the largest holiday shopping...
By Beth Mattix

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