Stella Blog

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they ...

Working with and selling on Amazon requires learning a new language. When I first started working at...

Photos and videos shown via Amazon Advertising are an important part of the customer shopping experi...

In December, Meta announced that they would deprecate some interest-based targeting options within t...

Facebook advertising is tough to begin with; iOS14 and ever-evolving consumers have made successfull...

“You are what you eat.” It’s a pithy phrase you’ve likely heard countless times from doctors, nutrit...

Remember when inputting credit card information online made us all paranoid about data theft? If you...

January and early February is a great time to review your Amazon Advertising performance from the pa...

SKINCARE SUCCESS: SEVEN FUNDAMENTALS FOR GROWTH IN THE AMAZON SKINCARE CATEGORY Beauty ecommerce gen...