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    Health & Wellness

    Infographic: Men's Personal Care

    Self-care, skincare, wellness: the trends that have captured the mindshare, and wallets, of U.S. women are inching their way into the world of...
    By Elizabeth McHugh / 15 Nov 2019
    Digital

    The Surprising Lever for Customer Acquisition

    In my work for Stella Rising, driving customer acquisition for brands is always a core objective. As SVP of Retail and Business Services, I am...
    By Anthony Vespucci / 13 Nov 2019
    Beauty

    Infographic: Fragrance, Remixed

    Fragrance is evolving, with consumers layering scents, seeking unisex options, and participating in the rise of buzzy new DTC brands. Fragrance is...
    By Elizabeth McHugh / 08 Nov 2019
    Digital

    Re-Assessing Brand Growth on Pinterest

    For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...
    By Elizabeth McHugh / 07 Nov 2019
    SEO

    Insights from Pubcon: Top Learnings from our SEO Team

    Curious and driven, our award-winning SEO team stays up-to-date on the constantly changing SEO landscape—including algorithm updates, voice search,...
    By John Morabito & Simon Dreyfuss / 30 Oct 2019
    Food & Beverage

    Infographic: What's Happening with Alcohol

    Sales in the alcohol market are still rising, even as Mintel reports that one in five Americans has reduced their consumption within the past year....
    By Elizabeth McHugh / 25 Oct 2019
    Digital

    Rising Star Report: Driving Revenue Growth Through Effective Lead Generation

    1000% ROI for luxury client with 24% increase in revenue YoY 23% increase in revenue for a healthcare client on a 24% budget decrease 98.4% increase...
    By Elizabeth McHugh / 18 Oct 2019
    Beauty

    Thought Leadership Mashup: Insights from Recent Beauty and Fashion Events in NYC

    The Stella Rising team recently attended Beauty Accelerate and the Glossy Forum: The Age of E-Commerce, both of which offered some strong insights...
    By Elizabeth McHugh / 18 Oct 2019
    Beauty

    Infographic: Color Cosmetics Downturn

    For a multitude of reasons, skincare has overtaken color cosmetics in the minds and wallets of American beauty consumers, young women in particular....
    By Elizabeth McHugh / 09 Oct 2019

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