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Stella Rising Blog

Strategy

How Brands Can Address Inauthenticity in Influencer Marketing

Even as influencer marketing has become a foundational marketing channel, cracks within this relatively new avenue of advertising are becoming...
By Grace Teodosio / 30 Jul 2019
Amazon

Infographic: 2019 Prime Day Results

This Stella Rising infographic summarizes the massive success of Prime Day 2019 via an absorbing set of stats. And we asked Rina Yashayeva, our VP...
By Elizabeth Timmis McHugh / 24 Jul 2019
Infographic

Infographic: Status Update on U.S. Hotels

Summer represents one of the peak seasons for travel, and because the travel industry is seeing significant YoY growth, this summer in particular...
By Elizabeth Timmis McHugh / 24 Jul 2019
Media

TV: A Surprisingly Strong Growth Channel for DTC Brands

Born online, and with a conversion-first focus, direct-to-consumer brands rarely elect television as an advertising channel. Though many of those...
By Marjorie Powers / 19 Jul 2019
Amazon

Infographic: Planning for Prime Day

With the longest Prime Day ever imminent, we checked in with our proprietary research community to gauge consumer sentiment. Most plan to shop,...
By Elizabeth Timmis McHugh / 10 Jul 2019
Strategy

How and Why Brands Need to Change Their Conversation with Millennials

The largest generation within the U.S. is now Millennials. With a count of 80.2 million people, this segment consists of 25 to 42-year-olds, a...
By Elizabeth Timmis McHugh / 09 Jul 2019
Strategy

The Latest on the Updated Travel Consumer

A record-breaking number of Americans are expected to travel by both plane and car this summer. That forecast aligns with the current state of the...
By Elizabeth Timmis McHugh / 02 Jul 2019
Amazon

Acing Amazon: Tips for Prime Day 2019

Next week, on June 25th, Amazon will announce the date for July’s upcoming Prime Day. The fifth annual event, Prime Day will offer sales for Prime...
By Rina Yashayeva / 21 Jun 2019
Digital

Scaling Direct-to-Consumer Brands

Just last year, Adweek wrote that direct-to-consumer brands are “eating the lunch” of big brands, and that “buying big audiences to reach...
By Marlea Clark & Elizabeth Timmis / 13 Jun 2019
Digital

Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reported that less than 10% of companies are...
By Zafreen Zerilli / 06 Jun 2019
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