Stella Rising Blog

Infographic | Understanding Black Friday/Cyber Monday 2020 on Amazon

While Amazon has not offered much financial detail on Cyber Monday and Black Friday, our results are clear: Prime Day, though three months late,...

Holiday 2020: How is GenC Shopping and Feeling this Season?

“GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month of...

Merchandising and SEO: Integrate Them and Thrive

Search Engine Optimization and ecommerce merchandising are closely intertwined, and yet most ecommerce brands separate the two as if they were...

Infographic | The Business of Beauty: Pandemic Briefing

Though we have seen beauty ecommerce skyrocket during the pandemic, overall industry sales will decline in 2020, as ecommerce has not fully made...

Six Ways to Maximize Q4 Results Through Amazon Advertising

Each year, Q4 brings cooler temperatures, pumpkin spice everything and, of course, the biggest shopping season of the year. Though shopping activity...

Infographic: Assessing Amazon

In navigating our clients on Amazon throughout the pandemic—from shipping delays in March to a late Prime Day in October—my focus has been on...

Infographic: The Modern Mom Manages 2020

When we asked our research community about COVID-19 silver linings, they overwhelmingly responded that the greatest positive to come out of the...

Infographic: Getting to Know (COVID) Grocery

New behaviors for food and beverage consumers are turning into new routines. Over six months into the pandemic, habits have changed and grocery...

Virtual Bundles: Amazon's Newest Tool For Brands

There is a new Amazon brand benefit on the block—and it could be the key to getting an edge on the competition in an ever-changing and constantly...