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    SEO

    Seeing the Impact: Visuals from the January Google Core Algorithm Update

    On January 13th, 2020 Google announced that—later that same day—they would release a broad core algorithm update. As a reminder, Google algorithm...
    By John Morabito / 24 Jan 2020
    SEO

    SEO Trends for 2020

    Ready to grow with organic in 2020? Our SEO Director, John Morabito, offers his top trends that will shape SEO this coming year. When you are caught...
    By John Morabito / 16 Jan 2020
    Digital

    Infographic: Digital Voice Assistants in 2020

    A few years ago, the predictions for the growth of voice search within search marketing were bold. The evolution, in reality, has been more...
    By Elizabeth McHugh / 08 Jan 2020
    Retail

    Infographic: Intimate Apparel in the U.S.

    Athleisure has now transitioned into leisurée, a term aptly coined by Michelle Cordeiro Grant, Founder and CEO of intimate apparel brand Lively....
    By Elizabeth McHugh / 12 Dec 2019
    Amazon

    Recapping BFCM on Amazon: Strategy Highlights and Success Metrics

    Between a shorter holiday shopping season and trade headwinds, Black Friday and Cyber Monday 2019 offered respite for retailers. Full weekend sales...
    By Rina Yashayeva / 12 Dec 2019
    Digital

    SEO: How to Respond to Google Algorithm Updates

    These days, Google’s core algorithm is updated more often than ever, which can change website rankings overnight. As a Stella Rising SEO expert, I am...
    By Leah Tagliarino / 05 Dec 2019
    Food & Beverage

    Infographic: Private Label Foods

    Sales for private label food and beverage brands are declining as consumers generally favor—and pay for—national brands. That said, 95% of...
    By Elizabeth McHugh / 04 Dec 2019
    Digital

    TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

    Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a U.S....
    By Cara Tucker / 22 Nov 2019
    Digital

    2020 Search Engine Marketing Trends to Consider

    At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...
    By Anastasia Sorokina / 20 Nov 2019

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