Stella Rising Blog

Ship Strategically: Understanding Your Amazon Inbound Shipping Options

It is hard to believe that Q4 is right around the corner, yet with Amazon’s recent release of details and deadlines for the upcoming holiday season, ...

Infographic | Millennials Now: Understanding the Largest Generation

Millennials are, in large part, driving the shift to ecommerce. Because of convenience, Millennials prefer shopping online even more than Gen Z....

Beauty and Augmented Reality: Sparking Digital Trial via YouTube

Augmented Reality (AR) is one of the most exciting developments for beauty ecommerce brands. In the new landscape, where ecommerce is vital and...

Planning Your Conversion Future: Expectations for Search Marketing in 2022

The digital marketing space is always dynamic, but recently we are seeing more updates than ever due to changing user behaviors, long-term impacts of...

Infographic | Amazon Prime Day 2021

Comparing Prime Day events, 2020 to 2021, is an uneven game. In 2020, Prime Day was extremely close to the peak holiday shopping season and amidst...

Infographic | Amazon Assessment: Beauty Category 2021 YTD

Stella Rising excels in Beauty on Amazon, with expertise in Beauty and Luxury Beauty on the platform. For the first time in an infographic, we are...

Infographic | The Ecommerce Update: What to Expect Post-COVID

Per eMarketer, “Ecommerce now commands a larger slice of a larger pie.Prior to the pandemic, we expected ecommerce sales would make up 13.2% of...

Looking to Launch: Six Tips for a Successful Launch on Amazon

It has never been easier to launch a new brand on Amazon, but it has never been harder to succeed. In my role as VP, Marketplace Strategy, I advise...

A Marketer’s Guide to Core Web Vitals

You may have seen the Core Web Vitals dashboard in your Google Search Console or heard rumblings of a Google ranking factor update coming this year,...