Stella Rising Blog

Beauty and Augmented Reality: Sparking Digital Trial via YouTube

Augmented Reality (AR) is one of the most exciting developments for beauty ecommerce brands. In the new landscape, where ecommerce is vital and...

Planning Your Conversion Future: Expectations for Search Marketing in 2022

The digital marketing space is always dynamic, but recently we are seeing more updates than ever due to changing user behaviors, long-term impacts of...

Infographic | Amazon Prime Day 2021

Comparing Prime Day events, 2020 to 2021, is an uneven game. In 2020, Prime Day was extremely close to the peak holiday shopping season and amidst...

Infographic | Amazon Assessment: Beauty Category 2021 YTD

Stella Rising excels in Beauty on Amazon, with expertise in Beauty and Luxury Beauty on the platform. For the first time in an infographic, we are...

Infographic | The Ecommerce Update: What to Expect Post-COVID

Per eMarketer, “Ecommerce now commands a larger slice of a larger pie.Prior to the pandemic, we expected ecommerce sales would make up 13.2% of...

Looking to Launch: Six Tips for a Successful Launch on Amazon

It has never been easier to launch a new brand on Amazon, but it has never been harder to succeed. In my role as VP, Marketplace Strategy, I advise...

A Marketer’s Guide to Core Web Vitals

You may have seen the Core Web Vitals dashboard in your Google Search Console or heard rumblings of a Google ranking factor update coming this year,...

The Stella Rising Guide to Premier Enterprise SEO Services: What Enterprise SEO Is, Why It Matters, and How It Amplifies Companies

This article provides in-depth information on what enterprise SEO is, various platforms and tools used for enterprise SEO management, and how to find...

Paid Social: A Shifting Landscape

Paid social media advertising is one of the most effective ways to gain quality traffic on any business or services website. The ability to drive...