Stella Rising Blog

Is TikTok Advertising Getting Easier? Understanding TikTok’s New Generative AI Offering

TikTok has launched a new AI-powered tool, called Smart+, which internal testing indicates can improve ROAS by 52%. Smart+ automates various tasks...

Holiday 2024 Unwrapped: Expectations and Connection Strategies

It’s a supercharged moment in the U.S.—and it’s coming off a year in which consumer sentiment has been mixed. Even so, consumer confidence has...

Infographic | Prime Big Deal Days 2024

48% of the consumers who shopped Amazon’s Prime Big Deal Days event said the sale was their primary reason for shopping: Amazon’s relatively new...

Infographic | Generational Vibes

Decoding Gen Z, Millennials, and Gen X 2024 is a “vibes-shift” moment, where consumer feelings and moods seem to outweigh specific facts or data...

Infographic | Navigating Healthcare Report

U.S. healthcare spending increased to $4.8T in 2023, growing at a rate of 7.5%. Healthcare spending is increasing—and costs are too—but the...

TikTok Search Ads are Officially Here

The not-so-best-kept secret in social commerce is official! TikTok has been a disruptive tour-de-force over the last few years. TikTok has: ...

Google’s Pivot on Third-Party Cookies: What It Means for Advertisers and the Open Web

Did you ever dunk your cookie in milk, only to let it get too soggy and fall apart, sinking into a milky abyss, like Jack slipping out of Rose’s...

Innovating Ecommerce: Stella Rising's New Partnership with TikTok Shop

In today's rapidly evolving digital landscape, Stella Rising remains at the forefront of innovation, constantly adapting to new platforms and...

Amazon Premium Beauty: Now, Next, and Why It's The Key

At Stella Rising, we are longtime experts in the beauty category, which connects perfectly to my own obsession with all things skincare, haircare,...