Stella Rising Blog

Using AI to Improve Paid Search Performance

Using AI in effective marketing strategies is not new; at Stella Rising, we have long been focused on the ideal balance of human touch and machine...

Understanding Media Incrementality: A Data-Driven Approach to Marketing Success

Media incrementality is by no means a new—or even flashy—analytics practice. That said, as we enter our new cookieless landscape and winning via...

Infographic | Feeling Behind: The Gen Z Update 2023

In our 2022 Gen Z report we wrote, “Like all of us, Gen Z wants to feel good about themselves, their purchases, and their actions. Brands can help...

A Comprehensive Guide to SEO for Health & Wellness Brands

Best SEO Strategies To Turbocharge Your Health and Wellness Brand The health and wellness market is increasingly competitive, and standing out can...

Infographic | Prime Day Consumer Insights 2023

How Consumers Shopped During Prime Day 2023 vs. 2022 42% of consumers reported that they spent more during Prime Day 2023 than in 2022—and the...

Unraveling Threads: A Look Into Meta's Newest App

Unraveling Threads & How Brands Should Approach This Social Newcomer The Stella TL;DR: Threads is an immediate and significant win for Meta,...

Navigating the New Digital: How to Win When DTC is Expensive and the Cookiepocalypse Looms

A conversation with Anthony Vespucci, EVP Client Strategy, and Amanda Zajac, SVP Client Strategy Between platform restrictions, cookie...

Infographic | 2023 Wellness Consumers

When speaking with our Glimmer community, we hear a consumer passion and excitement for wellness—in its myriad forms—and that they want more from...

Infographic | A Broad Look at Beauty: 2023 Consumer Report

Seven out of 10 shoppers who reduced spending due to inflation said they were notcutting back on beauty. Consumers used beauty to escape COVID...