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    Amazon

    Looking to Launch: Six Tips for a Successful Launch on Amazon

    It has never been easier to launch a new brand on Amazon, but it has never been harder to succeed. In my role as VP, Marketplace Strategy, I advise...
    By Rina Yashayeva / 09 Jun 2021
    SEO

    A Marketer’s Guide to Core Web Vitals

    You may have seen the Core Web Vitals dashboard in your Google Search Console or heard rumblings of a Google ranking factor update coming this year,...
    By Eva Mullineaux / 17 May 2021
    SEO

    The Stella Rising Guide to Premier Enterprise SEO Services: What Enterprise SEO Is, Why It Matters, and How It Amplifies Companies

    This article provides in-depth information on what enterprise SEO is, various platforms and tools used for enterprise SEO management, and how to find...
    By Mark Howser / 29 Apr 2021
    Social Media

    Paid Social: A Shifting Landscape

    Paid social media advertising is one of the most effective ways to gain quality traffic on any business or services website. The ability to drive...
    By Trey Sells / 12 Apr 2021
    Amazon

    Prime Day 2021: What We Know So Far

    As we close out Q1 2021, Prime Day may seem eons away; however, Amazon is prepping for the big event earlier than ever before. Although not all the...
    By Rina Yashayeva / 18 Mar 2021
    Beauty

    Infographic | The Beauty and Tech Check

    In our 2021 Beauty Trends white paper we wrote, “Consumers are looking for the at-home beauty experience to be maximized, and digital education is...
    By Elizabeth McHugh / 11 Mar 2021
    Food & Beverage

    Infographic | What Consumers are Craving in Food and Beverage

    Having recently presented extensive research on how CPG shoppers have changed, we were curious about how consumers are viewing the food and...
    By Elizabeth McHugh / 04 Mar 2021
    Beauty

    GenC and Self-Care: The Role of Brands in Pandemic Burnout

    For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly influenced...
    By Elizabeth McHugh / 04 Mar 2021
    Digital

    Critical Update for Facebook Advertisers: What We Know About iOS 14.4

    At Stella Rising, we have been preparing for Apple’s new iOS 14.4, an update that prompts users to opt in to allow apps to track their activity upon...
    By Anthony Vespucci / 28 Jan 2021

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