Stella Rising Blog

Looking to Launch: Six Tips for a Successful Launch on Amazon

It has never been easier to launch a new brand on Amazon, but it has never been harder to succeed. In my role as VP, Marketplace Strategy, I advise...

A Marketer’s Guide to Core Web Vitals

You may have seen the Core Web Vitals dashboard in your Google Search Console or heard rumblings of a Google ranking factor update coming this year,...

The Stella Rising Guide to Premier Enterprise SEO Services: What Enterprise SEO Is, Why It Matters, and How It Amplifies Companies

This article provides in-depth information on what enterprise SEO is, various platforms and tools used for enterprise SEO management, and how to find...

Paid Social: A Shifting Landscape

Paid social media advertising is one of the most effective ways to gain quality traffic on any business or services website. The ability to drive...

Prime Day 2021: What We Know So Far

As we close out Q1 2021, Prime Day may seem eons away; however, Amazon is prepping for the big event earlier than ever before. Although not all the...

Infographic | The Beauty and Tech Check

In our 2021 Beauty Trends white paper we wrote, “Consumers are looking for the at-home beauty experience to be maximized, and digital education is...

Infographic | What Consumers are Craving in Food and Beverage

Having recently presented extensive research on how CPG shoppers have changed, we were curious about how consumers are viewing the food and...

GenC and Self-Care: The Role of Brands in Pandemic Burnout

For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly influenced...

Critical Update for Facebook Advertisers: What We Know About iOS 14.4

At Stella Rising, we have been preparing for Apple’s new iOS 14.4, an update that prompts users to opt in to allow apps to track their activity upon...