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    Digital

    Re-Assessing Brand Growth on Pinterest

    For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...
    By Elizabeth McHugh / 07 Nov 2019
    SEO

    Insights from Pubcon: Top Learnings from our SEO Team

    Curious and driven, our award-winning SEO team stays up-to-date on the constantly changing SEO landscape—including algorithm updates, voice search,...
    By John Morabito & Simon Dreyfuss / 30 Oct 2019
    Food & Beverage

    Infographic: What's Happening with Alcohol

    Sales in the alcohol market are still rising, even as Mintel reports that one in five Americans has reduced their consumption within the past year....
    By Elizabeth McHugh / 25 Oct 2019
    Digital

    Rising Star Report: Driving Revenue Growth Through Effective Lead Generation

    1000% ROI for luxury client with 24% increase in revenue YoY 23% increase in revenue for a healthcare client on a 24% budget decrease 98.4% increase...
    By Elizabeth McHugh / 18 Oct 2019
    Beauty

    Thought Leadership Mashup: Insights from Recent Beauty and Fashion Events in NYC

    The Stella Rising team recently attended Beauty Accelerate and the Glossy Forum: The Age of E-Commerce, both of which offered some strong insights...
    By Elizabeth McHugh / 18 Oct 2019
    Beauty

    Infographic: Color Cosmetics Downturn

    For a multitude of reasons, skincare has overtaken color cosmetics in the minds and wallets of American beauty consumers, young women in particular....
    By Elizabeth McHugh / 09 Oct 2019
    Retail

    Why Brands Are Developing a Social Conscience

    The necessity for brands to be socially relevant—to stand for consumer ideals—has never been so crucial. This movement is expanding; as it does,...
    By Elizabeth McHugh / 04 Oct 2019
    Food & Beverage

    Infographic: In-Store Grocery Retailing

    When it comes to food, organic is in, snacking is on the rise, and retailers big and small are adapting to the way consumers wish to shop. But what...
    By Elizabeth McHugh / 03 Oct 2019
    Beauty

    Making Marketplace Moves: Luxury Beauty Goes 3P

    Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...
    By Rina Yashayeva / 27 Sep 2019

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