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Stella Rising Blog

Retail

Infographic: Wooing the Luxury Consumer

With Q4 imminent, one key group of consumers that brands will target are those interested in luxury goods and experiences. Accordingly, understanding...
By Elizabeth McHugh
Beauty

Infographic: The Rise of CBD Beauty

The passage of the Farm Bill bolstered the rise of CBD brands, allowing hemp-derived CBD products to cross state lines and legalizing industrial...
By Elizabeth McHugh
Digital

Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...
By Elizabeth McHugh
Digital

Solving the Customer Acquisition Conundrum

After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acquisition as “very” or “extremely” important. In...
By Anthony Vespucci
Beauty

Skincare Trends: Major Elements at Play in the Big Business of Beauty

Globally, beauty is now a $523B business, with the U.S. leading market share. Even with anticipated shifts, the beauty industry is thriving. The rise...
By Elizabeth McHugh
Infographic

Infographic: Driving Brand Loyalty

When seeking to ignite repeat customers and build an engaged, loyal audience, brands are increasingly turning to membership programs. Many of them...
By Elizabeth McHugh
Digital

Digital Marketing: Size, Scope, and Insights on How to Spend

Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For the brands and marketers that invest...
By Elizabeth McHugh
Health & Wellness

Infographic: Breaking Taboos in Intimate Care

Disruptive DTC subscription services, period-proof underwear, and myriad new wellness and skincare options have launched in the feminine hygiene space
By Elizabeth McHugh
Social Media

How and Why to Consider TikTok

Instagram has eclipsed other social media platforms in recent years—at least, until this year. TikTok, which just had its first birthday, received...
By Caroline Valenzano

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