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Stella Rising Blog

Beauty

New Research Backs Up the Boom in Beauty Influence

The rise of influencer marketing at once delighted and flummoxed CMOs. The lure of incredible visibility, a fresh form of persuasion, and engaging...
By Rich Zeldes
Beauty

Infographic: 2019 Clean Beauty Update

The definition of clean beauty is a moving target, so we conducted new research to clarify how female shoppers perceive it. Active participants in...
By Elizabeth McHugh
Social Media

Changes to Digital Privacy Finally Taking Effect: What's Coming for Consumers (And Advertisers)

In the wake of many data breaches and, of course, the Cambridge Analytica scandal, digital privacy is finally beginning to gain actionable momentum....
By Elizabeth McHugh
Health & Wellness

Infographic: Rising Wanderlust

The travel industry is both booming and evolving. In conjunction with general lifestyle trends, the emergence of wellness is revolutionizing travel,...
By Elizabeth McHugh
Infographic

Infographic: Gen Z Behaviors

How different are Gen Zers from prior generations? Certain behaviors (easily influenced by peers, shopping with friends in-store, relying on parental...
By Elizabeth McHugh
Infographic

Infographic: Personalization Marketing

Personalization marketing has been lauded as one of the best ways to connect with customers. In an increasingly digital world, users now often enjoy...
By Elizabeth McHugh
Beauty

Lush UK "Switches Up" Social Media

Lush, a British cosmetics brand known for ethical products and colorful bath bombs, surprised the digital world last week with its decision to quit...
By Elizabeth McHugh
Digital

Expanding Sales with Borderless E-Commerce

The need for a “frictionless experience” dominates the priorities of e-commerce teams, with developers attempting to remove every conceivable barrier...
By Elizabeth McHugh
Retail

Infographic: Understanding the Toy Marketplace with Glimmer

In 2017, after twenty years of decline, Toys “R” Us filed for the third largest bankruptcy ever. With this massive marketplace change in mind, we...
By Elizabeth McHugh

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