Stella Rising Blog

Ten Reasons to Invest in SEO During a Downturn

As I lead our strong team of SEO experts at Stella Rising, I am fortunate to be a part of the growth trajectory for our wide variety of clients, and...

Maximizing Your Google My Business During a Crisis

One of the most concerning consequences of the COVID-19 pandemic has been the closure of virtually all non-essential businesses. For the businesses...

Five Reasons to Invest Early in SEO

Oftentimes, when our SEO team at Stella Rising is introduced to emerging brands, they ask us: “Why should we invest in SEO now, before people hear...

Impacts of COVID-19 on Amazon Advertising

COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...

Answers from Analytics: Current E-Commerce Trends

At Stella Rising, I oversee analytics and measurement for all of our clients; I’m typically dedicated to solving for proper attribution, creating ...

Update: How to Approach E-Commerce and Customer Acquisition

During normal times in business, customer acquisition is the top priority of CMOs, per Nielsen. Under the current conditions resulting from COVID-19,...

Stay the Course: Strategy for CPG Brands in the Coronavirus Climate

Though the reaction to COVID-19 has played out differently across the U.S., last week was a true turning point in which social distancing skyrocketed...

COVID-19: Current Key Takeaways for the Beauty Industry

As consumers—and brands—negotiate their way through this challenging and scary time, we’re offering a real-time assessment on what we are seeing in...

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...