Stella Rising Blog

Updated Research: Where Female Consumers Buy Beauty Online

Latest Consumer Behaviors, Predictions for Navigating Post-Pandemic, and Verbatims from Female Beauty Shoppers In a rapidly evolving COVID-19 and...

Frequent Shifts, Major Results: SEM Takeaways from the COVID-19 Climate

Already a fast-moving segment, digital marketing has had its fair share of transformation due to the COVID-19 pandemic. This is a landscape in which ...

Battle of the Beauties: Amazon vs. Sephora

The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...

The Long-Lasting Benefits of Optimizing Content On Amazon

On Amazon, COVID-19 has affected sellers and vendors in different ways. For companies without “essential products,” challenges have included...

Infographic: TikTok Surges in Quarantine

TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the short-form video app has been a quarantine...

Amazon Seller Strategy in Light of COVID-19

Amazon’s continued prioritization of essential items in response to COVID-19 is presenting new challenges to those who sell on the platform....

Zoom Beauty: What's Happening to Beauty During Coronavirus

As consumers stay home for the greater good, they have passed their panic and are initiating a lipstick effect, treating themselves to the small...

Ten Reasons to Invest in SEO During a Downturn

As I lead our strong team of SEO experts at Stella Rising, I am fortunate to be a part of the growth trajectory for our wide variety of clients, and...

Maximizing Your Google My Business During a Crisis

One of the most concerning consequences of the COVID-19 pandemic has been the closure of virtually all non-essential businesses. For the businesses...