Stella Rising Blog

Recapping BFCM on Amazon: Strategy Highlights and Success Metrics

Between a shorter holiday shopping season and trade headwinds, Black Friday and Cyber Monday 2019 offered respite for retailers. Full weekend sales...

SEO: How to Respond to Google Algorithm Updates

These days, Google’s core algorithm is updated more often than ever, which can change website rankings overnight. As a Stella Rising SEO expert, I am...

Infographic: Private Label Foods

Sales for private label food and beverage brands are declining as consumers generally favor—and pay for—national brands. That said, 95% of...

TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a U.S....

2020 Search Engine Marketing Trends to Consider

At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...

Infographic: Men's Personal Care

Self-care, skincare, wellness: the trends that have captured the mindshare, and wallets, of U.S. women are inching their way into the world of...

The Surprising Lever for Customer Acquisition

In my work for Stella Rising, driving customer acquisition for brands is always a core objective. As SVP of Retail and Business Services, I am...

Infographic: Fragrance, Remixed

Fragrance is evolving, with consumers layering scents, seeking unisex options, and participating in the rise of buzzy new DTC brands. Fragrance is...

Re-Assessing Brand Growth on Pinterest

For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...