Stella Rising Blog

Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...

Solving the Customer Acquisition Conundrum

After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acquisition as “very” or “extremely” important. In...

Skincare Trends: Major Elements at Play in the Big Business of Beauty

Globally, beauty is now a $523B business, with the U.S. leading market share. Even with anticipated shifts, the beauty industry is thriving. The rise...

Infographic: Driving Brand Loyalty

When seeking to ignite repeat customers and build an engaged, loyal audience, brands are increasingly turning to membership programs. Many of them...

Digital Marketing: Size, Scope, and Insights on How to Spend

Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For the brands and marketers that invest...

Infographic: Breaking Taboos in Intimate Care

Disruptive DTC subscription services, period-proof underwear, and myriad new wellness and skincare options have launched in the feminine hygiene space

How and Why to Consider TikTok

Instagram has eclipsed other social media platforms in recent years—at least, until this year. TikTok, which just had its first birthday, received...

Infographic: Green Growth

Similar to their beauty counters, consumers are seeking minimalism for their refrigerator and pantry shelves. The Natural/Organic food industry has...

Infographic: E-Comm + Moms: How Women Are Shopping

For the second year running, we are unveiling research from our proprietary community on how moms are shopping. This critical consumer holds enormous...