Stella Rising Blog

The Essential Piece Missing from Your Data Foundation

There is an extremely important element, essential to healthy analytics, that most brands are not doing. The implementation of this strategy leads to

Infographic: Google Retail Summit Recap

At the beginning of 2019, our Director of SEM resolved to work smarter, with strong strategies that integrate with Google Smart Shopping Campaigns....

Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...

Infographic: Preparing for 2019 Holiday Shopping

With Prime Day now a July fixture, brands are seeking to engage the increasing number of year-round holiday shoppers who shop this way, whether to...

How Brands Can Address Inauthenticity in Influencer Marketing

Even as influencer marketing has become a foundational marketing channel, cracks within this relatively new avenue of advertising are becoming...

Infographic: 2019 Prime Day Results

This Stella Rising infographic summarizes the massive success of Prime Day 2019 via an absorbing set of stats. And we asked Rina Yashayeva, our VP of...

Infographic: Status Update on U.S. Hotels

Summer represents one of the peak seasons for travel, and because the travel industry is seeing significant YoY growth, this summer in particular is...

TV: A Surprisingly Strong Growth Channel for DTC Brands

Born online, and with a conversion-first focus, direct-to-consumer brands rarely elect television as an advertising channel. Though many of those...

Infographic: Planning for Prime Day

With the longest Prime Day ever imminent, we checked in with our proprietary research community to gauge consumer sentiment. Most plan to shop, and...