Stella Rising Blog

Infographic: Fragrance, Remixed

Fragrance is evolving, with consumers layering scents, seeking unisex options, and participating in the rise of buzzy new DTC brands. Fragrance is...

Re-Assessing Brand Growth on Pinterest

For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...

Insights from Pubcon: Top Learnings from our SEO Team

Curious and driven, our award-winning SEO team stays up-to-date on the constantly changing SEO landscape—including algorithm updates, voice search,...

Infographic: What's Happening with Alcohol

Sales in the alcohol market are still rising, even as Mintel reports that one in five Americans has reduced their consumption within the past year....

Rising Star Report: Driving Revenue Growth Through Effective Lead Generation

1000% ROI for luxury client with 24% increase in revenue YoY 23% increase in revenue for a healthcare client on a 24% budget decrease 98.4% increase...

Thought Leadership Mashup: Insights from Recent Beauty and Fashion Events in NYC

The Stella Rising team recently attended Beauty Accelerate and the Glossy Forum: The Age of E-Commerce, both of which offered some strong insights...

Infographic: Color Cosmetics Downturn

For a multitude of reasons, skincare has overtaken color cosmetics in the minds and wallets of American beauty consumers, young women in particular....

Why Brands Are Developing a Social Conscience

The necessity for brands to be socially relevant—to stand for consumer ideals—has never been so crucial. This movement is expanding; as it does,...

Infographic: In-Store Grocery Retailing

When it comes to food, organic is in, snacking is on the rise, and retailers big and small are adapting to the way consumers wish to shop. But what...