Stella Rising Blog

All About: Market Mix Models

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...

Amazon Acronyms: Glossary Guide | 75 Words You Must Know

Working with and selling on Amazon requires learning a new language. When I first started working at Amazon, one of the biggest learning curves I...

Amazon Sponsored Ads and DSP: Creative Guidelines and Helpful Tips

Photos and videos shown via Amazon Advertising are an important part of the customer shopping experience, both within Sponsored Ads as seen in search...

Wellness Brands: A Meta Targeting Deprecation Hits in March 2022

In December, Meta announced that they would deprecate some interest-based targeting options within their platform. While they framed the categories...

Five Creative Ecommerce Tips for Facebook Ads

Facebook advertising is tough to begin with; iOS14 and ever-evolving consumers have made successfully running ads on Facebook and Instagram even more...

E-A-T: The Key Ingredient Beauty Brands Need for Healthy SEO

“You are what you eat.” It’s a pithy phrase you’ve likely heard countless times from doctors, nutritionists, and the like. But in recent years,...

Social Commerce: An Introduction

Remember when inputting credit card information online made us all paranoid about data theft? If you’re like most people, you have made hundreds of...

New Year, New Ad Campaigns

January and early February is a great time to review your Amazon Advertising performance from the past year and make adjustments, tweaks, and...

Skincare Success: Seven Fundamentals for Growth in the Amazon Skincare Category

SKINCARE SUCCESS: SEVEN FUNDAMENTALS FOR GROWTH IN THE AMAZON SKINCARE CATEGORY Beauty ecommerce generated $13.5B in retail sales in 2021 and is ...