From cleansers to scrubs, there's no shortage of skin care options available. Beauty brands have been trying to differentiate themselves by introducing intriguing new formats and trendy ingredients...but what do women really want? In our infographic, you'll discover the most-wanted formats and benefits and where female consumers are buying skin care.
The Most Wanted Skin Care Benefits and Formats of 2018
Most wanted benefits include:
hydrating
evens skin tone
contains SPF
Most intriguing formats include:
waterless cleanser
solid cleanser
cushion compact
sunscreen stick
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