Every marketer goes into the new year with a solid strategy for growth. They plan, analyze, and make predictions based on the information they have. But as technology accelerates and consumer behavior continues to shift, being nimble and embracing the opportunities that come with change are as important as having an advance plan. It’s an exciting time—never have we had the ability to reach consumers faster, target them more precisely, or engage them with such sophistication. In our report, we look at the technologies and consumer trends that will impact decisions in 2018.
