---
title: Buyer Persona Market Research | WMI
description: Women's Marketing showcases its buyer persona market research - exploring how to market & advertise brands to empowered women in a tech-savvy world.
---

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# Persona Project

Women’s Marketing partnered with the multicultural, Millennial experts at Buzz Marketing Group to explore women’s lives around the nation. We administered surveys, conducted ethnographies, and held focus groups – all of which enabled us to dive into the thoughts and lives of these remarkable women. While doing this, we found five key personas emerging from the data: the Enterprising Mom, the Passionista, the Established Mom, the Super Beauty, and the Elemental. Click on the links to explore and understand these women.

#### [Personas ![Female Consumer](https://www.stellarising.com/hs-fs/hubfs/Women_Marketing_New/superbeauty-150x150.png?width=150&height=150&name=superbeauty-150x150.png)](https://www.stellarising.com/personas)

Who is your key consumer? Through a combination of original qualitative research and quantitative analysis, we discovered five key female personas. We provide insight into the identities, habits, and needs of today’s empowered female consumer.

#### [Individual Profiles ![WMI-Individual-Icon.jpg](https://www.stellarising.com/hs-fs/hubfs/Women_Marketing_New/WMI-Individual-Icon.jpg?width=150&height=150&name=WMI-Individual-Icon.jpg)](https://www.stellarising.com/individual-profiles)

Meet real women who personify each of our archetypes. Understand her priorities, her passions, her needs and wants, and how marketers can effectively reach her at all touch points.

#### [Videos ![WMI-Video-Icon.jpg](https://www.stellarising.com/hs-fs/hubfs/Women_Marketing_New/WMI-Video-Icon.jpg?width=150&height=150&name=WMI-Video-Icon.jpg)](https://www.stellarising.com/videos)

Want to know how women think? Our videos provide a glimpse into how each of these marketing personas approaches media, their shopping habits, and lifestyle priorities.

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