Stella Rising Blog

Google Marketing Live 2025: Our Take On the Future of Ads

Amidst a deluge of all kinds of news, Google announced a seismic shift in the future of digital advertising at their recent Google Marketing Live...

The Future of Search: Discovery Isn't Linear Anymore—And Neither Is Search

Originally posted in MediaPost. See it here. MediaPost, thank you for having us! Search isn’t dead—it’s just moved. We’re not in a Google-only...

Winning Prime Day Amid Price Pressures

It's been a challenging economic moment this spring, with consumer confidence hitting near-record lows. Though 38% of consumers say they'll cut...

Profit-Driven Marketing: Why Smarter Growth Starts with the Bottom Line

For years, marketers have rallied around familiar performance metrics: ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CVR (Conversion...

The Media Channel Decoder: Know What to Expect Before You Invest

Amidst 2025’s turbulence and uncertainty, client media dollars matter more than ever. It's critical for brands to understand what they are getting...

Data-Driven Loyalty: How Prism Unlocks Hidden Growth in Your Customer Base

By now, we’re sure you’re buckled up: 2025 is certainly shaping up to be a year of economic twists and turns. With rising acquisition costs,...

Paid Social x Generative AI Update: Powerful Tools for Brand Growth

Generative AI is reshaping the paid social marketing landscape—and fast. From creative automation to real-time optimization, what was once...

Introducing TokTrak: The First Dedicated TikTok SEO Platform

Innovating Now for the Future of Search Search is changing—and fast. Most consumers still type their queries into Google, and Google's dominance...

Staying Profitable on Amazon During the Age of Tariffs: A Guide for Brands

The threat of new or expanded tariffs has Amazon sellers facing mounting pressure to protect their margins. With cross-border manufacturing,...