Stella Rising Blog

Staying Profitable on Amazon During the Age of Tariffs: A Guide for Brands

The threat of new or expanded tariffs has Amazon sellers facing mounting pressure to protect their margins. With cross-border manufacturing,...

Influencer Marketing: Key Trends and Insights To Consider in 2025

Influencer partnerships have become an increasingly effective marketing tool. What began as brands cautiously partnering with social media...

Navigating Uncertain Times (with Love)

What a Q1 it’s been! As I’ve been connecting with brand marketers and our own Stella media team over the past few weeks, the word “uncertainty”...

TikTok One: The New Frontier of Creative Advertising

TikTok has recently introduced TikTok One, an all-in-one comprehensive creative platform that transforms how brands collaborate with creators,...

LinkedIn is Taking Over BusinessTok: Charting the Growth of LinkedIn

...and Why It Might Matter for Consumer Brands, Too TikTok’s 2018 launch jumpstarted the wave of short-form videos that are often both creative...

Stop Wasting Marketing Dollars: Leverage Analytics-Driven Budgeting Today

Marketing budgets are the lifeblood of your brand’s growth. Misallocating marketing funds can mean missing key opportunities and critical moments....

The Future of Customer Acquisition: Harnessing Social Commerce for Brand Growth

Social media hasn’t just changed shopping—it has rewritten the rules entirely. With billions scrolling and engaging daily, social platforms are...

Leveraging Competitor Analysis for Better SEO Strategy

SEO Competitive Analysis is a strategic process that reveals how your competitors succeed in SEO, providing actionable insights for improving your...

Is TikTok Advertising Getting Easier? Understanding TikTok’s New Generative AI Offering

TikTok has launched a new AI-powered tool, called Smart+, which internal testing indicates can improve ROAS by 52%. Smart+ automates various tasks...