Superstars to Super Engagers: How to Develop the Right Influencer Strategy for Your Brand

More than half of consumers say that content created by influencers is more memorable than brand-produced content. This is why the majority of brands are increasing their influencer marketing budgets for 2017. But marketers are still trying to understand the approaches that work and how to measure success. 

In our white paper, “Superstars to Super Engagers: How to Develop the Right Influencer Strategy for Your Brand,” we offer insight into:

• The influencer-brand relationship and why influencers are important
• How to develop an influencer strategy
• Metrics for measuring influencer marketing success
• How to get the most traction from your influencer campaign 

Women’s Marketing is the leading independent marketing services agency for women-focused brands. We provide emerging and ambitious brands with the insights, access, & strategy to reach women at every media touchpoint.

Get our white paper, "Superstars to Super Engagers: How to Develop the Right Influencer Strategy for Your Brand" now!