---
title: Socially Conscious Consumer Research | WMI
description: Women’s Marketing showcases an example of the socially conscious consumer by exploring her unique personality type, her recent purchases & daily activities.
---

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# SHANE, Passionista

**Age**: 42

- ![](https://www.stellarising.com/hubfs/Women_Marketing_New/Individual_Profiles/shane3-943x527-934x527.jpg)
- ![](https://www.stellarising.com/hubfs/Women_Marketing_New/Individual_Profiles/shane2-943x5271-934x527.jpg)
- ![](https://www.stellarising.com/hubfs/Women_Marketing_New/Individual_Profiles/shane1-943x527-934x527.jpg)

Cornell graduate from San Francisco, she loves her BMT: business, marketing, and technology. She is a leader, advisor, consultant, and incredible role model for anyone. However, there’s more to her than just a professional passion. Shane is also a hiker, biker, and volleyball spiker. Shane has mastered the Namaste while also mastering the now-must-go. She’s a global traveler and even though she’s done so much, this is definitely still just the beginning.

---

**5 Recent Purchases**   
![shane-purchases](https://www.stellarising.com/hs-fs/hubfs/wordpress_uploads_images/shane-purchases.jpg?width=867&height=147&name=shane-purchases.jpg)

**Shane loves** ** to spend on experiences and travel.   
** Shane’s latest purchases include: plane tickets, a hotel stay, tickets to the latest Hunger Games film, Bare Minerals from Sephora, and a meal at Absinthe.

![shane-day1](https://www.stellarising.com/hs-fs/hubfs/wordpress_uploads_images/shane-day1.jpg?width=922&height=475&name=shane-day1.jpg)

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