Amazon Creative Services: A+ Content & Brand Store

Consumers are highly visual and are seeking powerful, persuasive brand experiences on Amazon. At Stella Rising, we have extensive experience in managing, building out, and designing A+ Content (Enhanced Brand Content) on Amazon.

We approach this essential element of success on Amazon in three steps:

 Step 1: STRATEGY: We define an Amazon product marketing strategy and create a template, tailored to the brand and product, with best practices in mind. We also review Amazon’s modules and select those that best represent the product’s features and benefits.

 

Step 2: DESIGN: We gather or design creative assets. We audit current brand images and make recommendations to ensure images follow Amazon best practices, guaranteeing the correct mix of product shots, infographics, lifestyle images, and more. With in-house design expertise, we supplement client images with additional assets, adding necessary copy in line with the modules, and conducting further keyword research.

 

Step 3: IMPLEMENTATION: After final approval from the brand, we implement the content, working with Amazon’s systems to push it live.

A+ Content can increase sales up to 10%; Stella Rising ensures that all of the top revenue-driving ASINs have A+ Content and are retail ready.

When developing Brand Stores, we also offer full design services and can either work with existing creative or design new visuals. Stella Rising collaborates with our clients to determine the ideal store taxonomy, using the DTC site as inspiration and creating the best possible user experience on Amazon.