StellaVision Episode 11

Stellavision episode 11 - june 26th 2020

 

LOOKING TO LAUNCH

Despite early COVID-19 fulfillment hurdles, Amazon will emerge from the pandemic with even greater dominance: new forecasts place U.S. Amazon retail e-commerce sales at $311.35B by the end of 2021, a nearly 16% increase over 2020’s expected figure of $269.41B. So how can the brands looking to launch in this enormous market begin effectively?

In a quick, timely update, Rina Yashayeva, VP of Marketplace Strategy for Stella Rising, broke down recommended methods for launching a new brand on Amazon. In addition, Rina addressed the latest Amazon trends, with an in-depth look at what to expect in the short term.

Source: eMarketer, May 2020

Additional topics included:

  • The latest on Amazon: search trends, forecasts, and patterns
  • How to launch a new brand on Amazon
  • What brands wished they knew prior to launch
  • The top five things brands should consider before launching on Amazon

Thank you for watching StellaVision!