Despite early COVID-19 fulfillment hurdles, Amazon will emerge from the pandemic with even greater dominance: new forecasts place U.S. Amazon retail e-commerce sales at $311.35B by the end of 2021, a nearly 16% increase over 2020’s expected figure of $269.41B. So how can the brands looking to launch in this enormous market begin effectively?
In a quick, timely update, Rina Yashayeva, VP of Marketplace Strategy for Stella Rising, broke down recommended methods for launching a new brand on Amazon. In addition, Rina addressed the latest Amazon trends, with an in-depth look at what to expect in the short term.
Source: eMarketer, May 2020
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