StellaVision Episode 13

Stellavision episode 13 - juLY 17th 2020

the state of social | Navigating social media in q3 2020

Social selling is vital for brands right now, with many brick and mortar locations still closed and consumers cautious about going in store. Yet even when revenue via social is so critical, brands are boycotting Facebook over how it handles hate speech and misinformation. For brands, navigating this situation is fraught with tradeoffs and complexities. Amanda Zajac, VP Beauty and Cara Tucker, Associate Director, Social, experts in driving digital businesses, offered a well-rounded, informative perspective that guides brands on how to move forward.

Additional highlights included:

• • Consumer behavior and recent changes in sentiment
  • Retail strength by channel
  • How retailers can win more during COVID-19
  • Expectations for the short term
  • The latest data and benchmarks to guide intelligent planning