StellaVision Episode 15

Stellavision episode 15 - AUGUST 7th 2020

Pushing Past Plateaus—Continuing Growth

The incredible surge in ecommerce—with the equivalent of ten years’ growth in two months—has heightened digital competition. Consumers are spending more time on their devices and more money shopping online, but brands can still hit plateaus in their digital growth if their media mix is not diversified. When conversion tactics reach a point of diminishing returns and cease generating the same customer growth, brands need to expand strategically.

Brandon Heagle, Chief Digital Officer at Stella Rising, presented how brands can push past stagnation and succeed in our evolving economy.

Brandon addressed:

• • A review of ecommerce trends
  • How brands can expand their current audiences and push past diminishing returns
  • Planning diversified media for brand lift
  • How to measure media returns in a way that promotes growth