StellaVision Episode 17

Stellavision episode 17 - september 11th 2020

 

how to transform digitally with google tools

We were excited to have our agency partner, Google, on a special episode of StellaVision. Google's Tatiana Blanco-Bertolo reviewed how the suite of Google Tools can help small and medium-sized businesses transform digitally and excel during and post-pandemic. Tatiana offered a special focus on the retail, CPG, and beauty categories, describing what Google is seeing in those verticals and the top ways that brands can engage with digital consumers.

Additional highlights included:

  • How to use search trends, Find My Audience, Think with Google, and Audience Analysis
  • Messaging ideas based on new consumer trends
  • How the pandemic has changed time with YouTube and ideas for maximizing this essential platform
  • Holiday readiness best practices

Thank you for watching StellaVision!