---
title: Re-Watch StellaVision Episode 18
description: "Re-watch StellaVision Episode 18: Measure Better, Perform Better"
image: https://www.stellarising.com/hubfs/1200x675_Ep18_v1.jpg
---

[![Stella Rising](https://www.stellarising.com/hubfs/stellarising_oct2018/images/STELLA_logo_white.svg "Stella Rising")](https://www.stellarising.com)

# StellaVision Episode 18

## **Stellavision episode 18 - september 18th 2020**

## measure better, perform better

As consumers increasingly rely on ecommerce, brands need to strengthen digitally. Sound analytics **allows brands** **to really understand what’s working and what they can expect in terms of revenue.**

Our team led a discussion on the best ways to address budget optimizations, scenario planning, and road mapping. **Strong analytics increases marketing efficiencies and allows for intelligent forecasting.**

Critical questions this presentation covered:

- Why last-click attribution is flawed
- How response curves work to predict ROAS
- How to anticipate the effects of an increase or reduction in marketing spend
- How much brands should spend in order to meet a revenue goal

As brands execute holiday 2020 and plan 2021, this understanding of analytics will help them predict and thrive in an unprecedented climate.

**Thank you for watching StellaVision!**

[![STELLA_horizontal_white](https://www.stellarising.com/hs-fs/hubfs/StellaRising_March20/email/STELLA_horizontal_white.png?width=300&height=26&name=STELLA_horizontal_white.png "STELLA_horizontal_white")](https://www.stellarising.com/)

### STELLA SERVICES

### BEST IN CLASS

Stella expertise

![stella-best-in-class-logos - revised](https://www.stellarising.com/hubfs/stella-best-in-class-logos%20-%20revised.png "stella-best-in-class-logos - revised")

### STAY CONNECTED

Sign up to receive award-winning content.

### LOCATIONS

New York, NY  
(212) 629-4960

Southport, CT  
(203) 256-0880

Raleigh, NC

<https://www.facebook.com/stellarisingagency> <https://www.instagram.com/stellarisingagency> <https://www.linkedin.com/company/stellarisingagency>

[Privacy Policy](https://www.stellarising.com/privacy-policy) | [Terms of Service](https://www.stellarising.com/terms-of-service)

![](https://px.ads.linkedin.com/collect/?pid=492236&fmt=gif)

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://448827.fs1.hubspotusercontent-na1.net/hubfs/448827/Stella%20Rising%20StellaVision%20_%20Ecommerce%20Holiday%20and%20Beyond_%20Measure%20Better%2c%20Perform%20Better.mp4",
  "dateModified" : "2022-06-01T00:57:57.166Z",
  "duration" : "PT30M25S",
  "height" : 1080,
  "name" : "Stella Rising StellaVision _ Ecommerce Holiday and Beyond_ Measure Better, Perform Better",
  "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/35095288913?portalId=448827&size=medium",
  "uploadDate" : "2020-09-18T16:12:28.101Z",
  "width" : 1920
}
```