StellaVision Episode 18

Stellavision episode 18 - september 18th 2020

 

measure better, perform better

As consumers increasingly rely on ecommerce, brands need to strengthen digitally. Sound analytics allows brands to really understand what’s working and what they can expect in terms of revenue.

Our team led a discussion on the best ways to address budget optimizations, scenario planning, and road mapping. Strong analytics increases marketing efficiencies and allows for intelligent forecasting.

Critical questions this presentation covered:

  • Why last-click attribution is flawed
  • How response curves work to predict ROAS
  • How to anticipate the effects of an increase or reduction in marketing spend
  • How much brands should spend in order to meet a revenue goal

As brands execute holiday 2020 and plan 2021, this understanding of analytics will help them predict and thrive in an unprecedented climate.

Thank you for watching StellaVision!