StellaVision Episode 19

Stellavision episode 19 - september 25th 2020

cpg and social: Fresh insights from facebook

Social selling is especially critical for brands right now, and the food/beverage category is catching on. We were excited to welcome our partner, Facebook, to StellaVision. Leslie Kennedy, Client Partner at Facebook, reviewed how CPG brands adapt to the current environment, break through, and drive revenue through digital. Leslie addressed new consumer behaviors seen through Facebook, while offering fresh insights on how social media can bolster consumer loyalty. 

Additional highlights included:

• Best practices for growing awareness and revenue via Facebook and Instagram
• New tools that spark awareness, bolster brand voice, and engage target audiences
• Data-driven ideas for creating strong digital experiences that also support in-store buying