Stellavision episode 2 - APRIL 10th 2020
the week on amazon, with a focus on advertising
Rina Yashayeva, VP Marketplace Strategy, reviewed what is and is not working via Amazon Advertising at present.
Highlights included:
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- Changes in Amazon Advertising as a result of COVID-19
- What we're seeing in terms of performance, conversions, and efficiency
- How brands can optimize for the current moment and shine on the platform
