StellaVision Episode 20

Stellavision episode 20 - OCTOBER 2ND 2020

what's really happening in grocery: new research for Cpg brands

Everything has changed since March, so we conducted new research to understand how consumers are shopping food and beverage right now. Marjorie Powers, SVP CPG, presented key findings on when consumers are going in-store vs. shopping online, what the in-store journey looks like, and the implications of changes in trip frequency for brands. Marjorie also shared the details on the consumers who are going digital—and how they feel about it. Marjorie addressed how we can shift marketing plans in a culturally relevant way for today’s consumer.

Additional highlights included:

• The current food and beverage consumer: a snapshot
• What changes in trip frequency mean for product discovery
• A generational analysis of in-store vs. digital shoppers
• What’s next: expectations for 2021