StellaVision Episode 21

Stellavision episode 21 - OCTOBER 16th 2020

Walmart media group: customer-centric omni advertising

As the largest omnichannel retailer in the U.S., Walmart is increasingly important to consumers and brands.

Parbinder Dhariwal, Beauty Lead at Walmart Media Group, offered insights on how to reach Walmart customers, including an overview of new customer behaviors, how brands can scale via Walmart, and best practices when approaching advertising on the platform. 

Additional highlights included:

• • Changing customer behaviors, especially due to the pandemic
  • Walmart’s reach, scale, and customer experience
  • Walmart Media Group’s ad solutions to reach customers at the right time, place, and with the right content
  • Opportunities for beauty and CPG