StellaVision Episode 22

Stellavision episode 22 - OCTOBER 23rd 2020

POST-PRIME DAY: A RECAP AND WHAT COMES NEXT

Amazon Prime Day: 3 months late, 35% bigger!

Prime Day 2020 was worth the wait; sales increased 35% YoY, to around $9.9B. Our clients benefitted as well, averaging a week’s worth of sales during the 48-hour event.

Rina Yashayeva, VP Marketplace Strategy, recapped Prime Day, highlighting proven strategies that drove sales and can lead to future success. As Amazon’s digital dominance will likely continue through holiday and into 2021, Rina presented a topline perspective on what brands can expect next and how to maximize on the platform.

Highlights included:

• • A Prime Day 2020 Overview
  • Detail into top-selling categories; what we understand about consumers from their purchase behavior
  • How we drove success for Stella clients
  • A look ahead: what a delayed Prime Day means for Black Friday, Cyber Monday, and Holiday